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Bid Recommendations and Target ACOS
Bid Recommendations and Target ACOS

Read this article and learn step-by-step instructions for setting target ACOS and applying bid recommendations on the Intentwise platform

Raghu Kashyap avatar
Written by Raghu Kashyap
Updated over a week ago

The Intentwise platform provides bid recommendations based on the target advertising cost of sales (ACOS) you set for a given campaign. When optimizing your bids, you have two options to consider:

  1. Using Intentwise machine learning AI

Intentwise’s machine learning algorithm works with your target ACOS, past keyword performance, keyword volume, and other data points to generate bid recommendations.

Setting Up Your Target ACOS (Step-by-Step tutorial)

In this video, you'll learn how to set your Target ACOS using the following steps:

  1. Navigate to the Campaigns tab in the left navigation menu

  2. Select the campaigns (individually or in bulk)

  3. Once selected, find the Edit button in the top bar

  4. Navigate to Set Target ACOS and add your target ACOS

  5. Select Auto Apply Bid Recommendations if you want the Intentwise platform to auto-apply bid recommendations (this is optional—explained later in the article)

For bid recommendations, you have two options:

  1. Auto-apply bids by checking Auto Apply Bid Recommendations box to use Intentwise machine learning AI for bid recommendations.

  2. Leave the Auto Apply Bid Recommendations box unchecked and start receiving bid recommendations under the Recommendations tab, where you'll need to review and manually apply bids. Learn more about Recommendations.

Our bidding algorithm will only recommend bids for campaigns that have Target ACOS set for them. The degree to which the recommended bid can differ from the current bid depends on the chosen bid optimization profile.

Bid Optimization Profile

Using the Campaigns Dashboard, you can set your preferred Bid Optimization Profile to influence the recommended bids. You can follow these steps to edit: Select the campaigns > Edit > Bid Optimization Profile.

The approximate bid adjustments for each optimization profile:

  • Aggressive involves increases/decreases of 30% or less

  • Conservative entails increases/decreases of 15% or less, and

  • Neutral encompasses bid adjustments falling within the percentage range between the values specified for Aggressive and Conservative.

For instance, when the ACOS fails to meet the Target ACOS, bids will be decreased across all three scenarios. The difference lies in the specific percentage by which the bids are reduced.

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