The Intentwise platform provides bid recommendations based on the target advertising cost of sales (ACOS) you set for a given campaign. When optimizing your bids, you have two options to consider:
Using Intentwise machine learning AI
Create your own manual rules to manage bids.
Intentwise’s machine learning algorithm works with your target ACOS, past keyword performance, keyword volume, and other data points to generate bid recommendations.
Setting Up Your Target ACOS (Step-by-Step tutorial)
In this video, you'll learn how to set your Target ACOS using the following steps:
Select the campaigns (individually or in bulk)
Once selected, find the Edit button in the top bar
Navigate to Set Target ACOS and add your target ACOS
Select Auto Apply Bid Recommendations if you want the Intentwise platform to auto-apply bid recommendations (this is optional—explained later in the article)
For bid recommendations, you have two options:
Auto-apply bids by checking Auto Apply Bid Recommendations box to use Intentwise machine learning AI for bid recommendations.
Leave the Auto Apply Bid Recommendations box unchecked and start receiving bid recommendations under the Recommendations tab, where you'll need to review and manually apply bids.
