Sponsored Products Placement Dashboard
The Placement Dashboard on the Intentwise platform simplifies reviewing and adjusting placement bid settings. It streamlines tasks like downloading the daily placement report, aggregating metrics by campaign and placement, and making bid adjustments for Top of Search (TOS), Product Detail Page (PDP) and Rest of Search (ROS).
Availability: Amazon Sponsored Products campaigns
Sponsored Products Placement Types on Amazon
Top of Search (TOS): Ads on the top row of the first page of search results.
Product Detail Page (PDP): Sponsored Products placements on product detail page and other non-search placements such as add-to-cart page.
Search on Amazon (SOA): Ads in the middle or bottom of search results. Also, ads in the second page and beyond.
Off-Amazon: Placements outside Amazon.
Others: Sponsored Products placements in the middle and bottom of search results. Also, sponsored products in the second page and beyond.
Managing Placement Bids with Intentwise
The Placement Dashboard offers detailed performance metrics for each ad placement type. To get started:
Go to the Placement dashboard under Sponsored Products.
Pick your time window.
Review ACOS and other metrics by placement (Top of search, Product detail pages, Rest of search).
Make the necessary adjustments across campaigns.
Editing Placement Bids
Select the campaigns
Edit bids: Placement bids for Top Of Search (TOS), Product Details Page (PDP), and Rest of Search (ROS) can be updated in bulk. You can give a specific bid value or increase or decrease bids by a percentage or a value.
Preview and Apply
Accessing additional columns
Access additional placement metrics such as SOA, Off Amazon, and others by clicking on the 'Columns' sidebar.