Recommendations Explained

These are the bid recommendations for your sponsored products - keywords campaigns.

This recommendation takes you to the Keywords dashboard with relevant filters that give you bid recommendations on a keyword level. You’ll find the recommended bids column in the table, and you can select keywords to take any of the following actions:

You can also modify filters or use the roll-up feature to see the performance aggregated at a keyword level, match type level, brand type level, or label level.

These are the bid recommendations for your sponsored products - product targeting campaigns.

This recommendation takes you to the Product Targeting dashboard with relevant filters that gives you bid recommendations for product targets. You can find the recommended bids column in the table and select product targets to take any of the following actions:

You can also modify filters or use the roll up feature to see the performance aggregated at a brand-type level or with your customized labels.

These are the bid recommendations for your sponsored products - auto targeting campaigns.

This recommendation takes you to the Sponsored Products - Auto targeting dashboard with relevant filters that gives you bid recommendations for auto targeting campaigns. You can find the recommended bids column in the table and select targets to:

These are the bid recommendations for your sponsored brands - keywords campaigns.

This recommendation takes you to the Keywords dashboard with relevant filters that gives you bid recommendations for sponsored brand campaigns on a keyword level. You’ll find the recommended bids column in the table, and you can select keywords to take any of the following actions:

You can also modify filters or use the roll-up feature to see the performance aggregated at a keyword level or match type level or brand type level, or labels.

Your auto campaigns generate multiple search terms. Many of these are high-value searches that drive revenue and could be added to more campaigns, while many drain your ad spend but do not generate enough revenue and would be better off as negative keywords.

This recommendation takes you to the Keyword Suggestions tab within the Sponsored Products dashboard in the left navigation menu.

The table shows suggested keywords and metrics like spend, revenue, impressions, clicks, etc. You can analyze keywords and take tactical actions like:

This recommendation takes you to Keyword Suggestions from manual campaigns within Sponsored Products.

Source keyword means you already have these keywords in your campaigns. Suggested keywords are search terms that your prospective buyers are looking for. You can add suggested keywords in current or multiple campaigns (with similar products) to increase your revenue.

In the table, you’ll find metrics like spend, revenue, impressions, clicks, etc., and you can take actions like ‘Add As Keyword’ or ‘Add As Negative Keyword’ or ‘Dismiss’ if you don’t want to see the recommendation anymore.

This recommendation takes you to Keyword Suggestions within Sponsored Brands.

Source keyword are keywords already existing in your campaigns. Suggested keywords are search terms that your prospective buyers are looking for. You can add suggested keywords in current or multiple campaigns (with similar products) to increase your revenue.

This recommendation highlights keywords performing well in sponsored products (SP) but aren’t added to sponsored brands (SB) campaigns. The table gives you a consolidated view of high-performing SP keywords along with 14-day spend, revenue, impressions, etc. These keywords are already bringing revenue in SP campaigns, and you might want to include them in SB campaigns.

These keywords are bringing revenue in sponsored brand campaigns, and you could be leveraging them in sponsored product campaigns as well.

Branded search terms tend to have a lower ACOS as the purchase intent is high. If your auto campaigns are triggering brand terms, it would affect your ACOS and wouldn't show you the accurate picture.

For this recommendation to trigger, you must ensure you’ve added your brand terms to Settings in the left navigation menu. You can learn how to enable them in this article.

Brands terms are being triggered by non-brand SP campaigns. For this recommendation to trigger, you must ensure you’ve added your Brand terms in Settings in the left navigation menu. You can learn how to enable them in this article.

This means people are already searching for your brand terms, and those searches trigger your non-brand SP keywords, affecting your ACOS and revenue. This wouldn’t portray a correct picture. We suggest you add them as negative keywords.

Similarly, here brand terms are triggering non-brand SB campaigns. We suggest you add them as negative keywords. This is recommended for brand vs. non-brand segmentation.

Brands ASINs are triggering sponsored products - auto campaigns and should be negated for brand vs. non-brand segmentation. For this recommendation to trigger, you must ensure you’ve added your Brand ASINs in Settings in the left navigation menu. You can learn how to add/update them in this article.

One of the crucial things is to negate brand ASINs in auto campaigns if you are running sponsored products targeting defensive campaigns. Your ads wouldn't appear anywhere if you don’t have defensive campaigns. If you don’t negate your ASINs in your auto campaigns, your auto campaigns will suggest your ASINs as search terms.

This set of recommendations comes from Share of Voice (SOV). This recommendation shows up after you’ve set up SOV. You can learn how to complete the setup here.

This recommendation suggests competitor products you could be targeting. This table shows your brand products ranking well compared to your competitors.

These are ASINs you could be targeting based on search terms. This set of recommendations highlights product targets from the Search term report. These are ASINs related to search terms that are generating impressions or incurring spend. You can find the last 14 days' metrics like spend, revenue, impressions, clicks, ACOS, avg. CPC, etc. and decide whether you want to add them as targets or not. Again, we suggest doing a sanity check for relevancy.

These ASINs are advertised in auto campaigns or keywords targeting campaigns but not in Product Targeting campaigns.

These revenue-generating opportunities are important for protecting your product detail pages (PDP) on Amazon.

ASINs are present in sponsored products (SP) keyword targeting (KT) or product targeting (PT) campaigns but missing from SP auto targeting (AT) campaigns.

If you’re not advertising your products in auto campaigns, you might miss valuable search terms generated through these ASINs. Auto campaigns provide useful search terms for keyword targeting, presenting additional revenue-generating opportunities.

You can find revenue info about these ASINs already being advertised in other campaign types and take decision as to whether you want to add them to SD-A campaigns as well. This is mostly for brand awareness and consideration. Here, you're targeting shoppers direcly and you could remarket your products to without using having to use DSP.

These are similar to SP PT campaigns, but placement is different on Amazon. Again, you might be losing revenue by not advertising these ASINs in your SD PT campaigns. Here, you're increasing brand awareness and preventing highjacking on PDP itself.

These products have had sales in the last seven days but are not currently advertised. You can consider adding these products to existing Campaigns.