Setting up Brand Terms

Read this article to set up your Brand Terms on the Intentwise platform. This helps in identifying keywords that belong to your own brand

Richa Gupta avatar
Written by Richa Gupta
Updated over a week ago

Brand Terms Explained

Brand terms can be classified as unique search terms that identify your brand/company on Amazon. This brand terms list will serve as a master list of brand keywords across all other dashboards. Adding Brand terms will help with analysis using our Roll Up feature and our Recommendation engine to offer better suggestions to improve your advertising.

Jump to the below sections to learn more:

Steps to update your brand terms

Step 1: Navigate to the Global Settings in the left menu > Select Brand Terms.

Step 2: Click on "Add Brand Term(s)"

Step 3: Enter any Brand Names associated with your Brand and or Products. Include any and all possible versions of the Brand Name, including misspellings.

Step 4: Once done, click on Submit. Your Brand Terms will now be documented on the platform, making it easier to conduct analysis and generate reports. You can then use Brand Type as a Filter in the Keywords Dashboard or as a Column.

You can even use the Roll-up option to see the performance of Keywords aggregated at a Brand vs Non-Brand level.

Watch this video for detailed steps:

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