Brand Terms Explained
Jump to the below sections to learn more:
Steps to update your brand terms
Step 1: Navigate to the Global Settings in the left menu > Select Brand Terms.
Step 2: Click on "Add Brand Term(s)"
Step 3: Enter any Brand Names associated with your Brand and or Products. Include any and all possible versions of the Brand Name, including misspellings.
Step 4: Once done, click on Submit. Your Brand Terms will now be documented on the platform, making it easier to conduct analysis and generate reports. You can then use Brand Type as a Filter in the Keywords Dashboard or as a Column.
You can even use the Roll-up option to see the performance of Keywords aggregated at a Brand vs Non-Brand level.
Watch this video for detailed steps: