How to Create Campaigns on Intentwise

Read this article to learn how to use the Campaigns dashboard to create Self Managed or Intentwise Managed Autonomous Campaigns.

Richa Gupta avatar
Written by Richa Gupta
Updated over a week ago

Campaigns Dashboard Explained

The Campaigns dashboard helps you create and manage your campaigns by analyzing performance charts, creating campaigns, taking bulk actions, using roll ups, and more. You can also create self-managed and Intentwise Managed Autonomous Campaigns.

Availability: Intentwise Ad Optimizer (Amazon Ads)


In this article, you’ll learn how to create campaigns using Intentwise. Campaigns Dashboard can be found in the left navigation menu.

Getting Started With Campaigns Dashboard

Types of Campaigns

Within Intentwise, you can launch two distinct campaign types: Self-Managed and Intentwise Managed Autonomous Campaigns.

With Self-Managed Campaigns, you retain full control over the account structure and oversee all facets of campaign execution. Utilize Intentwise's optimization tools to enhance performance effectively.

On the other hand, Autonomous Campaigns are streamlined single ASIN campaigns. Here, Intentwise takes the helm, handling everything from rule-based harvesting (Keywords and ASINs) to providing bid recommendations, ensuring hassle-free campaign management.

Difference between Self-Managed and Autonomous Campaigns

Self-Managed Campaigns

Intentwise Managed Autonomous Campaigns

You define and execute the campaign structure independently.

Intentwise oversees campaign execution, from rule harvesting to bid management.

You can create multiple ASIN Campaign Types

Single ASIN campaigns are created for each selected Campaign Type

Steps for Creating Campaigns

  1. Click the "+ Add Campaigns" button

  2. Campaign Type: Choose from Self Managed and Intentwise Managed Autonomous Campaigns.

    Note: Some steps are managed by Intentwise for autonomous campaigns and may appear differently.

  3. Add Products (enter manually or choose from existing products)

  4. Set Portfolio and assign label (optional)

  5. Set Budget and goals

    1. Select Campaign Type: Choose the Sponsored Product Campaign type from Auto campaigns, Manual campaigns, and Product targeting campaigns

    2. Choose Ad Group Structure: You have three options:

      1. Single ASIN in each Ad Group

      2. Single ASIN in each Campaign

      3. All ASINs in one Ad Group

    3. Set Budgets and Target ACOS: Set bids and Target ACOS for Competitor, Brand, and Non-Brand keywords to target each specifically, allowing simultaneous campaigns for a single keyword.

  6. Add/Verify Brand Terms: This field comes pre-filled with your brand terms. Learn how to add brand terms. Include Brand terms in the global setting to avoid the algorithm suggesting your brand keywords. A brand term is also essential for creating a comprehensive Brand campaign.

  7. Add Targets: Choose Amazon-Suggested Keywords/ASINs, add Custom Targets, or both. For targeting competitors' keywords/ASINs along with custom keywords, select Custom Targets.

  8. Set Bids: Choose between Amazon Suggested Bids or Custom Bids and apply bids in bulk. To efficiently manage your bids, filter by match type, targeting type, category, or campaign.

    Note: This step is automatically handled in autonomous campaigns and doesn't appear in the flow.

  9. Launch Campaigns: Download and review campaigns before launching or launch them directly. The campaign will appear in the draft section during processing, then move to the active campaigns dashboard once complete.

Video for Creating Autonomous Campaigns

Watch this video to learn how you can create autonomous campaigns.

Managing Campaigns

Using Roll Ups

You can use the roll up feature to see the aggregated performance on a portfolio, campaign type, label, or sub-brand level. This helps analyze campaign performance on different levels.

Applying Filters

You can apply filters to identify areas of improvement. For example, you could filter campaigns where the bid strategy is Dynamic bids - up and down. You can then select all the campaigns and use the top bar to edit the bid strategy to Dynamic bids - down only or Fixed bids.

You can also save your desired filters and create alerts. Learn more about using alerts.

Performing bulk actions

You can select multiple campaigns to edit, pause, archive, or label in bulk. You can also update your daily budget for individual campaigns directly from this screen.

Frequently Asked Questions

How long does it take for a new sponsored products campaign to reflect on intentwise?

Depends on where you created the campaigns.

  • Campaigns created on Amazon Console may take up to 24 hours for changes to reflect on Intentwise. You can initiate a structure sync if you need them to update sooner. Learn how to manually synchronize the data.

  • Campaigns created on Intentwise should reflect on the platform instantly.

Is it mandatory to add Target ACOS while creating campaigns?

Yes, Target ACOS is required for Intentwise to generate bid recommendations. Learn more about bid recommendations and Target ACOS.

Why can't I see the Amazon suggested bids for some keywords?

Typically, this occurs with newly launched products. If the data appears on the Console, it will be picked up on the Intentwise platform as well. If the issue persists, please reach out to us via chat.

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