Product targets are a key targeting type on Amazon. This article shows how Intentwise simplifies managing product targeting and audience targeting in Sponsored Display campaigns.
Steps to add product targets
In the left menu, go to Product / Audience Targeting under Sponsored Ads
Click on "Add Targeting"
Choose Products as Target Type
Select campaigns and ad groups and enter the ASINs to be targeted
Now Select the Targets and enter the bids. There are three ways in which you can enter the bids:
You can apply Amazon suggested bids. In the textbox, enter a default value when Amazon Suggested bid is unavailable for the target and click Apply
You can choose Custom bids. In the textbox, enter the custom bid value and click Apply
Individually enter the bid value for each Target
Once done and click Submit.
Watch this video for detailed steps:
Steps to add AMC Audiences as targets
Click on "Add Targeting"
Choose AMC Audiences as Target Type
Select Campaigns and Ad Groups: Choose your Sponsored Display campaigns and ad groups, then select the AMC audiences you want to target.
Set bids for your audiences. You can assign bids individually or use the custom bids option to set them all at once.
Note: AMC audiences will appear for your account only if you have set them up in Intentwise Explore or in the Amazon Console. Ensure the audiences are created and linked to enable targeting.
Frequently Asked Questions (FAQs)
Why am I seeing "No AMC audience is available for this account"?
This message appears because there is no audience set up for your account in AMC. To enable targeting, create an audience in Intentwise Explore, which will allow you to proceed with audience-based targeting. Learn how to create an audience here: Creating Audiences for DSP and SD Campaigns using AMC.