Products Dashboard Explained
The Products dashboard helps you manage your products by analyzing performance charts, adding products, taking bulk actions, using roll ups, and more.
Availability: Intentwise Ad Optimizer (Amazon sponsored products and sponsored display campaigns)
Steps for adding products to campaigns
Navigation: Click on "Products" under the Sponsored Ads tab > Click on "Add Product"
Add Products: Enter the ASINs > Select the Campaign type, Campaigns and the Ad group
Submit
Watch this video for the steps:
Bulk actions
You can select multiple products to enable, pause, archive, or label products in bulk.
Filters
You can apply filters to identify problematic areas. For example, if you're trying to reduce your ACOS, you can apply a filter for products with an ACOS greater than or equal to 20% and optimize accordingly.
Roll Ups
You can use the roll up feature to see the aggregated performance at an ASIN level.
Frequently Asked Questions (FAQs)
Why don't I see SKU-level information for my Vendor Central account in the products dashboard?
SKU-level data is only available for Seller Central accounts. For Vendor Central, SKU data is not provided and, therefore, doesn't appear on the product dashboard. As a workaround, you can assign labels to each ASIN and treat the label data as SKU information. Learn how to assign labels manually.