Skip to main content
All Collections
Amazon Sponsored Ads
Amazon Sponsored Ads

A comprehensive walk-through of the Amazon Search Ads features and capabilities on the Intentwise platform

Account and Campaign Setup

Explore the setup process for accounts and campaigns on Intentwise.

Getting Started with Intentwise AdvertisingJust signed up for an Advertising account, here is what to do next to set up your account for success.
How to Set Up Brand TermsLearn how to add brand terms in the Intentwise platform for precise brand and non-brand segmentation in your advertising campaigns.
How to Create Campaigns on IntentwiseRead this article to learn how to use the Campaigns dashboard to create Self Managed or Intentwise Managed Autonomous Campaigns.
Manage your Accounts using the Accounts TabRead this article to learn how to use the Accounts tab for adding and managing your accounts effectively in Intentwise.
How to Add Product and Audience Targeting to Your CampaignsLearn how to set up product targeting for your campaigns and add audience targeting to your Sponsored Display campaigns.
How to Add Negative Product TargetsRead this article to learn how you can add negative product targets to your Amazon product targeting campaigns
Managing Placement BidsLearn how to monitor and manage your placement bids for Top of Search (TOS), Product Detail Page (PDP) and Rest of Search (ROS)
How to Setup Email Subscription SettingsRead this article to learn how you can customize your Emails notifications for Rules and Alerts notifications
Navigating the Intentwise PlatformLearn how to navigate the Intentwise Platform and manage all accounts, adjust time periods, switching dashboards, and get help.
Optimization

Optimize your Amazon campaign performance with Intentwise

Bid Recommendations and Target ACOSRead this article and learn step-by-step instructions for setting target ACOS and applying bid recommendations on the Intentwise platform
How to Use Automated Rules on IntentwiseRead this article to learn about automated rules that help in automating actions to optimize performance
How to Create Dayparting Automation RulesRead this article if you want to create hourly dayparting automation rules for your accounts on the Intentwise platform
Automation Rules: Best PracticesWhat type of automation rules should I create? Read this article to learn some of the most essesntial automated rules.
How to Add Automated Keyword SuggestionsIntentwise automatically generates keyword recommendations from your search term data. Learn how to apply these recommendations in platform
How to Harvest Keywords and Targets with Automated RulesBuild a search term harvesting rule that automatically harvests new keywords and targets for your ad campaigns. Learn how it works.
Alerts: Best PracticesWhat type of alerts should you create? Read this article to learn some of the most essential alerts on the Intentwise Platform.
All about RecommendationsRead this article to learn all about recommendations and how you can leverage them to improve your account performance
How to Enable/Disable Auto-Apply Bid RecommendationsLearn how to enable auto-apply bids for automated bid changes, or disable auto-apply bids for campaigns where it was previously enabled.
How to Use Alerts on IntentwiseRead this article and follow the step-by-step instructions to set up Alerts and get notifications with Amazon data insights
Use N-Grams to Optimize Your KeywordsRead this article to learn how to leverage N-Grams to understand your search terms and optimize your ad performance.
How to Add Search Terms as Keywords and NegativesAdd search terms as keywords or negative keywords using the Search Terms Dashboard to optimize your Amazon campaigns.
Keyword Management with Search Terms DashboardUse this dashboard to manage search terms, monitor if they exist in campaigns and accounts, and add new campaigns or keywords/negatives.
Reporting

How can the Intentwise platform streamline your ad reporting needs? Scroll down to find an outline of the tips and tricks we offer to our customers.

Spot the Biggest Movers with OverviewRead this article to spot the biggest movers quickly using change widgets and learn about the performance of different metrics.
Hourly Metrics: Amazon Marketing Stream and Budget ConsumptionLearn about Amazon Marketing Stream data, how to enable it, its features, and FAQs, as well as how to use the budget consumption tab.
What Changed?Streamline your ad analysis process and get actionable insights to enhance your ad strategy with "What Changed?"
Using the Category Benchmark Report (CBR)Read this article to learn about the Category Benchmark Report (CBR) and how you can measure the category strength of your brand
Roll-Ups: Aggregated Metrics ViewSee performance aggregated at ASIN, Keyword, Product Targeting, Campaign and Portfolio level using Roll-Ups
Compare metrics between time-periodsUse "Compare" feature to easily compare metrics between time periods and get insights about changes in performance.
How to View Change History in Performance ChartsLearn how to see change history in charts and understand the impact of changes on account performance.
Saved filtersCreate a set of saved filters across dashboards and accounts to simplify your day to day Amazon Advertising activities.
How to Monitor Spend using the Pacing ChartLearn how to monitor account-level spending using the pacing chart via the Overview tab and set budgets on Intentwise.
Contribution to ChangeUnderstand what Contribution to Change is and how you can enable it on Intentwise to identify growth and loss drivers in your campaigns.
How to Use Charts on IntentwiseDiscover how to effectively utilize charts to analyze your data across various dashboards on Intentwise Ad Optimizer.