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Amazon Sponsored Ads
Amazon Sponsored Ads

A comprehensive walk-through of the Amazon Search Ads features and capabilities on the Intentwise platform

Jaydip Vadher avatarRicha Gupta avatarSreenath Reddy avatar
9 authors40 articles

Optimization

Optimize your Amazon campaign performance with Intentwise


Bid Recommendations and Target ACOSRead this article and learn step-by-step instructions for setting target ACOS and applying bid recommendations on the Intentwise platform
How to Use Automated Rules on IntentwiseRead this article to learn about automated rules that help in automating actions to optimize performance
How to Create Dayparting Automation RulesRead this article if you want to create hourly dayparting automation rules for your accounts on the Intentwise platform
Automation Rules: Best PracticesWhat type of automation rules should I create? Read this article to learn some of the most essesntial automated rules.
How to Add Automated Keyword SuggestionsIntentwise automatically generates keyword recommendations from your search term data. Learn how to apply these recommendations in platform
How to Harvest Keywords and Targets with Automated RulesBuild a search term harvesting rule that automatically harvests new keywords and targets for your ad campaigns. Learn how it works.
Alerts: Best PracticesWhat type of alerts should you create? Read this article to learn some of the most essential alerts on the Intentwise Platform.
All about RecommendationsRead this article to learn all about recommendations and how you can leverage them to improve your account performance
How to Enable/Disable Auto-Apply Bid RecommendationsLearn how to enable auto-apply bids for automated bid changes, or disable auto-apply bids for campaigns where it was previously enabled.
How to Use Alerts on IntentwiseRead this article and follow the step-by-step instructions to set up Alerts and get notifications with Amazon data insights
Use N-Grams to Optimize Your KeywordsRead this article to learn how to leverage N-Grams to understand your search terms and optimize your ad performance.

Reporting

How can the Intentwise platform streamline your ad reporting needs? Scroll down to find an outline of the tips and tricks we offer to our customers.


Overview Dashboard: Spot the biggest moversRead this article to spot the biggest movers quickly using change widgets and learn about the performance of different metrics.
Hourly Metrics: Amazon Marketing Stream and Budget ConsumptionLearn about Amazon Marketing Stream data, how to enable it, its features, and FAQs, as well as how to use the budget consumption tab.
What Changed?Streamline your ad analysis process and get actionable insights to enhance your ad strategy with "What Changed?"
Using the Category Benchmark Report (CBR)Read this article to learn about the Category Benchmark Report (CBR) and how you can measure the category strength of your brand
Roll-Ups: Aggregated Metrics ViewSee performance aggregated at ASIN, Keyword, Product Targeting, Campaign and Portfolio level using Roll-Ups
Compare metrics between time-periodsUse "Compare" feature to easily compare metrics between time periods and get insights about changes in performance.
Change history in performance chartsLearn how to see change history in charts and understand the impact of changes on account performance.
Saved filtersCreate a set of saved filters across dashboards and accounts to simplify your day to day Amazon Advertising activities.
How to Monitor Spend using the Pacing ChartRead this article to learn how can monitor your account level spending using the pacing chart via the Overview tab on Intentwise
Contribution to ChangeUnderstand what Contribution to Change is and how you can enable it on Intentwise to identify growth and loss drivers in your campaigns.