All Collections
Amazon Sponsored Ads
A comprehensive walk-through of the Amazon Search Ads features and capabilities on the Intentwise platform
Account and Campaign Setup
Explore the setup process for accounts and campaigns on Intentwise.
Getting Started with Intentwise AdvertisingJust signed up for an Advertising account, here is what to do next to set up your account for success.
How to Set Up Brand TermsLearn how to add brand terms in the Intentwise platform for precise brand and non-brand segmentation in your advertising campaigns.
How to Create Campaigns on IntentwiseRead this article to learn how to use the Campaigns dashboard to create Self Managed or Intentwise Managed Autonomous Campaigns.
Manage your Accounts using the Accounts TabRead this article to learn how to use the Accounts tab for adding and managing your accounts effectively in Intentwise.
How to Add Product and Audience Targeting to Your CampaignsLearn how to set up product targeting for your campaigns and add audience targeting to your Sponsored Display campaigns.
How to Add Negative Product TargetsRead this article to learn how you can add negative product targets to your Amazon product targeting campaigns
Managing Placement BidsLearn how to monitor and manage your placement bids for Top of Search (TOS), Product Detail Page (PDP) and Rest of Search (ROS)
How to Setup Email Subscription SettingsRead this article to learn how you can customize your Emails notifications for Rules and Alerts notifications
Navigating the Intentwise PlatformLearn how to navigate the Intentwise Platform and manage all accounts, adjust time periods, switching dashboards, and get help.
Optimization
Optimize your Amazon campaign performance with Intentwise
Bid Recommendations and Target ACOSRead this article and learn step-by-step instructions for setting target ACOS and applying bid recommendations on the Intentwise platform
How to Use Automated Rules on IntentwiseRead this article to learn about automated rules that help in automating actions to optimize performance
How to Create Dayparting Automation RulesRead this article if you want to create hourly dayparting automation rules for your accounts on the Intentwise platform
Automation Rules: Best PracticesWhat type of automation rules should I create? Read this article to learn some of the most essesntial automated rules.
How to Add Automated Keyword SuggestionsIntentwise automatically generates keyword recommendations from your search term data. Learn how to apply these recommendations in platform
How to Harvest Keywords and Targets with Automated RulesBuild a search term harvesting rule that automatically harvests new keywords and targets for your ad campaigns. Learn how it works.
Alerts: Best PracticesWhat type of alerts should you create? Read this article to learn some of the most essential alerts on the Intentwise Platform.
All about RecommendationsRead this article to learn all about recommendations and how you can leverage them to improve your account performance
How to Enable/Disable Auto-Apply Bid RecommendationsLearn how to enable auto-apply bids for automated bid changes, or disable auto-apply bids for campaigns where it was previously enabled.
How to Use Alerts on IntentwiseRead this article and follow the step-by-step instructions to set up Alerts and get notifications with Amazon data insights
Use N-Grams to Optimize Your KeywordsRead this article to learn how to leverage N-Grams to understand your search terms and optimize your ad performance.
How to Add Search Terms as Keywords and NegativesAdd search terms as keywords or negative keywords using the Search Terms Dashboard to optimize your Amazon campaigns.
Keyword Management with Search Terms DashboardUse this dashboard to manage search terms, monitor if they exist in campaigns and accounts, and add new campaigns or keywords/negatives.
Dashboard Overview
Explore how the Intentwise platform provides comprehensive dashboard views to simplify your Amazon ad management.
How to Use Change History in IntentwiseIn Intentwise, it is easy to see a full view of your change history. Here's how to understand the impact of changes on account performance.
Keywords Dashboard: Managing Keywords and BidsLearn how to use the Keywords dashboard to manage your keywords, negatives, keyword suggestions, and bids as well as take bulk actions.
How to Use Dynamic LabelsThis article will brief you about Labels and how you can use them to manage your account effectively
How to Filter Metric vs. MetricRead this article to learn more about the available Metric vs. Metric filters in Intentwise and how it can be used.
Products Dashboard: Adding Products to CampaignsRead this article to see how you can add Products in bulk to your Sponsored Product and Sponsored Display Campaigns
Inventory Overview DashboardOur Inventory Overview Dashboard is a valuable tool that helps with inventory and ads management. Here's what you need to know about it.
Reporting
How can the Intentwise platform streamline your ad reporting needs? Scroll down to find an outline of the tips and tricks we offer to our customers.
Spot the Biggest Movers with OverviewRead this article to spot the biggest movers quickly using change widgets and learn about the performance of different metrics.
Hourly Metrics: Amazon Marketing Stream and Budget ConsumptionLearn about Amazon Marketing Stream data, how to enable it, its features, and FAQs, as well as how to use the budget consumption tab.
What Changed?Streamline your ad analysis process and get actionable insights to enhance your ad strategy with "What Changed?"
Using the Category Benchmark Report (CBR)Read this article to learn about the Category Benchmark Report (CBR) and how you can measure the category strength of your brand
Roll-Ups: Aggregated Metrics ViewSee performance aggregated at ASIN, Keyword, Product Targeting, Campaign and Portfolio level using Roll-Ups
Compare metrics between time-periodsUse "Compare" feature to easily compare metrics between time periods and get insights about changes in performance.
How to View Change History in Performance ChartsLearn how to see change history in charts and understand the impact of changes on account performance.
Saved filtersCreate a set of saved filters across dashboards and accounts to simplify your day to day Amazon Advertising activities.
How to Monitor Spend using the Pacing ChartLearn how to monitor account-level spending using the pacing chart via the Overview tab and set budgets on Intentwise.
Contribution to ChangeUnderstand what Contribution to Change is and how you can enable it on Intentwise to identify growth and loss drivers in your campaigns.
How to Use Charts on IntentwiseDiscover how to effectively utilize charts to analyze your data across various dashboards on Intentwise Ad Optimizer.
Resources
Additional resources for utilizing the Intentwise Platform
How to Save Valuable Time with IntentwiseGet started with SaaS-based powerful Amazon Advertising Platform Intentwise and save valuable time and effort optimizing campaigns
Understanding Intentwise's Bidding AlgorithmLearn how Intentwise's bidding algorithm boosts your campaign performance and ROI with effective optimization strategies.
Amazon Advertising Terms GlossaryGlossary: Read this article to understand the key terminologies, names & acronyms used in Amazon Advertising
Amazon Ads Operational ChecklistRead this article to learn about the operational checklist for your Amazon advertising for managing your accounts and maximizing the results
Understanding Intentwise's Automated RulesLearn how Intentwise's rules automate bid management, resolve conflicts, and ensure smooth performance for optimized advertising results.
Amazon DSP
Why connect Amazon DSP to Intentwise? Here's a comprehensive walk-through of the features and capabilities we offer for DSP.
Amazon DSP: Connect Accounts to IntentwiseWant to better organize the data from your Amazon DSP ads? This article explains how to sync your DSP accounts to the Intentwise platform.
Managing DSP: Amazon vs. Agency vs. IntentwiseExplore the intricacies of managing DSP with Amazon, Brand/Agency, and Intentwise, as well as the capabilities and limitations.
Amazon DSP: Setting Up Automated RulesLearn the step-by-step process to create powerful automated rules on the Intentwise Platform for optimizing your Amazon DSP campaigns.
Amazon DSP: How to Change Bids for Line ItemsRead this article and follow the step-by-step instructions on how you can manage bids for Amazon DSP Line Items
What is Amazon DSP?Read this article for an overview of Amazon DSP—what it is, why it's beneficial, and how you can use it.
DSP: Best Practices for SuccessDiscover the best strategies for optimizing DSP performance including order structure, bidding techniques, and setting frequency caps.
DSP: Inventory DashboardLearn how Intentwise's Inventory dashboard streamlines bulk management. Seamlessly add and remove existing supply sources from your orders
DSP: Audiences DashboardLearn how the Audiences dashboard centralizes and optimizes DSP audience management in Amazon DSP.