Intentwise

The Audiences dashboard is designed to enhance your experience in managing DSP audiences. It provides a centralized hub for managing and optimizing audiences, addressing the challenges of scattered insights and disjointed workflows faced in the current Amazon DSP console.

Centralized Audience Management: Manage audiences efficiently with a dedicated dashboard, enabling streamlined bulk actions and access to key performance data for informed decision-making.

Monitor Performance: Gain holistic insights by monitoring audience performance alongside key data. Use filters and roll-up capabilities to refine your view.

Enhanced Control: Have more control over audience targeting and performance optimization to improve campaign performance and ROI.

Bulk Actions: Easily include, exclude, or remove audiences from multiple line items with a few clicks, simplifying complex audience management processes.

Filters and Roll-Ups: Filters allow you to narrow down data based on specific criteria such as audience, CTR, DPV, impressions, and more, providing focused insights. Roll-ups aggregate data to show summarized views by audience.

- Centralized Audience Management: Manage audiences efficiently with a dedicated dashboard, enabling streamlined bulk actions and access to key performance data for informed decision-making.
- Monitor Performance: Gain holistic insights by monitoring audience performance alongside key data. Use filters and roll-up capabilities to refine your view.
- Enhanced Control: Have more control over audience targeting and performance optimization to improve campaign performance and ROI.
- Bulk Actions: Easily include, exclude, or remove audiences from multiple line items with a few clicks, simplifying complex audience management processes.
- Filters and Roll-Ups: Filters allow you to narrow down data based on specific criteria such as audience, CTR, DPV, impressions, and more, providing focused insights. Roll-ups aggregate data to show summarized views by audience.

To begin, navigate to Amazon DSP and click the "Audiences" section in the left navigation menu. 

Including, Excluding, and Removing Audiences: Easily include, exclude, or remove audiences from current or multiple orders by selecting multiple line items.

Filters: Apply filters for audience, CTR, DPV, impressions, and more to refine your data view.

Roll-Ups: Aggregate data to show summarized views by audience.

Metrics: Analyze audience performance using various metrics, such as total cost, eCPM, and impressions.

1. To begin, navigate to Amazon DSP and click the "Audiences" section in the left navigation menu. 
 
 
2. Including, Excluding, and Removing Audiences: Easily include, exclude, or remove audiences from current or multiple orders by selecting multiple line items.
 
 
3. Filters: Apply filters for audience, CTR, DPV, impressions, and more to refine your data view.
 
 
4. Roll-Ups: Aggregate data to show summarized views by audience.
 
 
5. Metrics: Analyze audience performance using various metrics, such as total cost, eCPM, and impressions.

With the Intentwise Audiences Dashboard, managing and optimizing DSP audiences becomes a seamless and efficient process, empowering you to make data-driven decisions and enhance your campaign performance.

Learn how the Audiences dashboard centralizes and optimizes DSP audience management in Amazon DSP.

DSP Audiences Explained

Features and Benefits

How It Works