Search Terms Dashboard
Search Terms Dashboard offers comprehensive insights into revenue-generating search terms and enables you to evaluate their relevance using critical metrics.
Availability: Intentwise Ad Optimizer (Amazon Sponsored Ads)
The search terms dashboard is in the left navigation menu. It gives valuable insights into whether the keywords exist in the account or campaign, match type information, and performance metrics. You can also use N-Grams to optimize your keywords.
Use Cases
Insights and Evaluation: Gain comprehensive insights into revenue-generating search terms and evaluate their relevance using critical metrics such as keywords existing in account or campaign, match type information, and performance metrics like spend, revenue, ACOS, ROAS, orders, clicks, and impressions.
Campaign Optimization: Quickly identify unused search terms and take actions such as adding them as keywords or negatives directly from the dashboard. Utilize filters and roll ups to refine keyword optimization strategies.
Detailed Campaign and Keyword Management: Access detailed information for search terms that exist as keywords, including keyword details, match types, brand type, and campaign associations.
Bulk Actions: Streamline campaign management by selecting multiple search terms to add to new campaigns or designate as keywords or negatives. Customize match types and other campaign details during setup to enhance targeting precision.
Search terms as Keywords
Keyword Exists in Account: Indicates whether a keyword from the search terms exists anywhere within your account.
Keyword Exists in Campaign: Indicates if a keyword is present within the specific campaign being viewed.
These columns help you quickly identify and act on search terms not yet utilized in your campaigns. You can also use these filters in rules with respect to the source campaign, similar to how it is managed in the Search Terms Dashboard. Essentially, this means the campaign in which the search term was triggered will be used to apply the filters.
Campaign and Keyword Details
For search terms that exist as keywords, you can access additional information such as keyword, match type, brand type, and campaign details.
Performance Metrics
You can access performance metrics data for all search terms, including spend, revenue, ACOS, ROAS, orders, clicks, impressions, and more. Analyze this data to take bulk actions such as adding them as keywords or negatives, or launching new campaigns directly from the dashboard.
Bulk Actions: Add new campaigns, add as keywords or negatives
Select one or more search terms to take actions like adding new campaigns, adding keywords, or negatives.
Adding new campaigns
You can launch new campaigns with the selected search terms, automatically adding them as targets. Customize match types and other details during campaign creation.
For detailed steps, refer to this article (starting from step 3): How to Create Campaigns on Intentwise.
Adding keywords and negative keywords
To optimize your Amazon advertising campaigns, add search terms as keywords or negative keywords by selecting them and adding the relevant details. For detailed steps, refer to this article: How to add search terms as keywords and negative keywords.
Add search terms as keywords when:
They are frequently used by customers to find your products.
They are highly relevant to your product listings.
They generate significant impressions, clicks, and conversions.
Add search terms as negative keywords when:
They generate clicks but do not convert, leading to wasted ad spend.
They are irrelevant to your products, leading to low-quality traffic.
They consistently result in a high ACOS (Advertising Cost of Sales).
Frequently Asked Questions (FAQs)
How often should I review search terms?
Reviewing search terms regularly, ideally weekly or bi-weekly, is recommended to optimize your campaigns. Here's an operational checklist to help you manage Amazon ads.
Can I add search terms directly to multiple campaigns?
Yes, with Intentwise, you can simultaneously add high-performing search terms to multiple campaigns for efficient campaign management.
What does tagging mean?
In Intentwise's search terms dashboard, tagging refers to the process of labeling a search term based on whether it exists as a keyword within your account or campaigns. This tagging helps you quickly identify the status of search terms and take appropriate actions.
How often is the tagging of search terms updated?
Tagging of search terms with 'exists as keyword' information is a periodic activity that occurs at multiple intervals:
Every 2 Hours: Considering newly added keywords.
Every 12 Hours: Considering archived keywords.
Post Search Term Report Download: Considering new search terms.
How are archived or paused keywords handled during tagging?
Archived and paused keywords undergo different treatment during the tagging process:
Paused Keywords: These are considered active and will result in the search term being tagged as 'Yes' under the "Keyword Exists" columns.
Archived Keywords: These are considered inactive and will result in the search term being tagged as 'No' under the "Keyword Exists" columns.