Creating Saved Filters
Saved filters can be a powerful tool to streamline your analysis process. Follow the steps below to create and utilize saved filters effectively:
Navigate to a dashboard view, such as the Campaigns dashboard in the left menu.
Click on the "Filter" option
Begin creating your custom filter by specifying the criteria. For this example, let's create an "Underperforming Campaigns" filter for all campaigns with:
ACOS greater than or equal to 15%
Spend greater than or equal to 500
Once the criteria are set, click on "Save"
Give the filter a name for easy identification
To remove the filter, simply click on "Reset"
To apply your saved filter, click on "Filter" and select the saved filter you created. The filter's criteria will be immediately applied.
Recommended Filters
Creating a set of saved filters across the entire application can be super handy. The recommended set of filters includes:
Underperforming and high-performing campaigns, products, keywords, etc.
Zero revenue search terms (these could be great candidates for negative matching)
Brand, Non-brand keywords
Filters by campaign types
Watch this video for detailed steps
This is an example wherein a filter for all campaigns with ACOS greater than 15% and spend more than 500 is created.