Creating a set of saved filters across the entire application can be super handy. The recommended set of filters include:

  • Underperforming and high performing campaigns, products, keywords, etc.

  • Zero revenue search terms (these could be great candidates for negative matching)

  • Brand, Non-brand keywords

  • Filters by campaign types

Below is an example wherein, a filter for all campaigns with ACOS greater than 15% is created.

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