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Using the Category Benchmark Report (CBR)
Using the Category Benchmark Report (CBR)

Read this article to learn about the Category Benchmark Report (CBR) and how you can measure the category strength of your brand

Jason Chan avatar
Written by Jason Chan
Updated over a week ago

With Category Benchmark, you can now evaluate your Sponsored Brands performance relative to your peers in each of your categories and subcategories. You can track your Impression Share, click-through rate (CTR), return on ad spend (ROAS), and advertising cost of sales (ACOS). For each metric, Amazon will show the top 25%, median 50% and bottom 25% compared to yours with a 90 day look-back period.

In this video, I discussed why this is important—metrics, charts, and filters.

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