Share of Voice: Insights Tab

You can track organic and advertising search results for a given set of keywords. Read this article to learn all about Share of Voice

Jason Chan avatar
Written by Jason Chan
Updated over a week ago

Share of Voice Explained

With this module, you can track organic and advertising search results for a given set of keywords at the frequency of your choosing. Here are some ways you can use this data:

  • Keep track of your organic ranking

  • Know who you are competing with in both organic listings and advertising results

  • Discover new competitor product targets


Filter the data by Categories, Brand Type, Keywords, Page number, and the Top 3 or 10 positions. Competitive Landscape will help you understand the overall stance of the brand on the Organic vs. Advertising positioning in the market compared to the competitors.

It shows the following information:

  • Seller Company

  • Ranked Keywords: Number of unique keywords

  • Ranked ASINs: Number of unique ASINs

  • Badges: Amazon’s Choice, Best Seller or None

  • Top 25 Organic Rankers and Advertisers with a clear ranking on where your brand stands on the search results visibility.

  • Hovering over the bar shows the number of products organically ranking for your brand. E.g., 19 products with the category: Camera are visible organically. Filter specific categories exclusively when assessing data at a granular category level.


Analyzing trends provides a comprehensive view of your brand's performance, as depicted in a chart displaying the highest Organic and Ad ranks attained within a specified time frame.

  • Trends offer in-depth insights at the keyword level, showcasing the performance of brand and non-brand ASINs along with details about the seller company, best organic and ad rank achieved over time, and any associated badges.

  • The keyword rollup will furnish intricate data regarding the visibility of brand ASINs, including their organic and ad percentage share.

Raw Data

The raw data will encompass comprehensive information for keyword searches, encompassing product ASIN, title, page number, ASIN position on the page, campaign type, display price, rating count, rating, and the price before any discounts are applied.

  • Quick links streamline the process of filtering specific data, enabling you to swiftly access your brand data, organic or ad-related data, as well as products bearing badges such as My Best Sellers or My Amazon's Choice.

To set this up, go to Share of Voice: Settings

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