Skip to main content
Share of Voice: Insights Tab

You can track organic and advertising search results for a given set of keywords. Read this article to learn all about Share of Voice

Jason Chan avatar
Written by Jason Chan
Updated over a week ago

Share of Voice Explained

With Share of Voice (SOV), you can track organic and advertising search results for a given set of keywords at the frequency of your choosing. Here are some ways you can use the SOV data:

  • Keep track of your organic and advertising ranking

  • Know who you are competing with in both organic listings and advertising results

  • Discover new competitor products to target

Marketplace Availability: .com, .ca, .uk, .au, .mx, .it, .de, .fr

Before using SOV, ensure you've configured Share of Voice using the Settings tab. The Insights tab has various tabs like Overview, Trends, Raw data, and download history.


Filter the data by Categories, Brand Type, Keywords, Page number, and the Top 3 or 10 positions. Competitive Landscape will help you understand the overall stance of the brand on the Organic vs. Advertising positioning in the market compared to the competitors.

Competitive Landscape

It shows the following information:

  • Seller Company

  • Ranked Keywords: Number of unique keywords

  • Ranked ASINs: Number of unique ASINs

  • Badges: Amazon’s Choice, Best Seller or None

Top 25 Organic Rankers and Advertisers

Here, you'll find the top 25 Organic Rankers and Advertisers with a clear ranking on where your brand stands on the search results visibility.

Hovering over the bar shows the number of products organically ranking for your brand. For example, 19 products in the category Camera are visible organically. When assessing data at a granular category level, you can also filter specific categories exclusively.



Analyzing trends provides a comprehensive view of your brand's performance, as depicted in a chart displaying the highest Organic and Ad ranks attained within a specified time frame.

Trends table

Trends offer in-depth insights at the keyword level, showcasing the performance of brand and non-brand ASINs along with details about the seller company, best organic and ad rank achieved over time, and any associated badges.

Keyword Rollup

The keyword rollup will furnish intricate data regarding the visibility of brand ASINs, including their organic and ad percentage share.

Raw Data

The raw data will encompass comprehensive information for keyword searches, encompassing product ASIN, title, page number, ASIN position on the page, campaign type, display price, rating count, rating, and the price before any discounts are applied.

Quick Links

Quick links streamline the process of filtering specific data, enabling you to swiftly access your brand data, organic or ad-related data, as well as products bearing badges such as My Best Sellers or My Amazon's Choice.

Download History

You can find your download history in this tab.

Frequently Asked Questions

How is Organic SOV calculated?

Organic SOV is calculated using this formula:

Organic SOV of a Seller (%) = Total number of ASINs of the Seller with Organic ranking / Total number of ASINs with Organic ranking

Can I get historical data for SOV?

No, we can only pull data for SOV since the day it is enabled.

Did this answer your question?