Share of Voice Explained
Filter the data by Categories, Brand Type, Keywords, Page number, and the Top 3 or 10 positions. Competitive Landscape will help you understand the overall stance of the brand on the Organic vs. Advertising positioning in the market compared to the competitors.
It shows the following information:
Ranked Keywords: Number of unique keywords
Ranked ASINs: Number of unique ASINs
Badges: Amazon’s Choice, Best Seller or None
Top 25 Organic Rankers and Advertisers with a clear ranking on where your brand stands on the search results visibility.
Hovering over the bar shows the number of products organically ranking for your brand. E.g., 19 products with the category: Camera are visible organically. Filter specific categories exclusively when assessing data at a granular category level.
Analyzing trends provides a comprehensive view of your brand's performance, as depicted in a chart displaying the highest Organic and Ad ranks attained within a specified time frame.
Trends offer in-depth insights at the keyword level, showcasing the performance of brand and non-brand ASINs along with details about the seller company, best organic and ad rank achieved over time, and any associated badges.
The keyword rollup will furnish intricate data regarding the visibility of brand ASINs, including their organic and ad percentage share.
The raw data will encompass comprehensive information for keyword searches, encompassing product ASIN, title, page number, ASIN position on the page, campaign type, display price, rating count, rating, and the price before any discounts are applied.
Quick links streamline the process of filtering specific data, enabling you to swiftly access your brand data, organic or ad-related data, as well as products bearing badges such as My Best Sellers or My Amazon's Choice.
To set this up, go to Share of Voice: Settings