Alerts: Best Practices

What type of alerts should you create? Read this article to learn some of the most essential alerts on the Intentwise Platform.

Ankita Goyal avatar
Written by Ankita Goyal
Updated over a week ago

Here are some best practices you can consider when creating alerts.


Alerts Examples:

Here are some examples to give you an idea for setting alerts.

  1. Campaigns - Drop in Spend by 50%

  2. Products - Ineligible ASINs

  3. Campaigns - Low Spend

  4. Products - Drop in CTR

  5. Campaign - ACoS Drop

  6. Keywords - Low Performers


  • Campaigns - Drop in Spend by 50%:

    Core Objective: Get notified about campaigns with a significant spend drop

    Target: Campaign

    Criteria: Spend (change %) <= -50

    Frequency: Daily

    Using data from: Yesterday

  • Products - Ineligible ASINs:

    Core Objective: Get notified about ASINs which are either out of stock or in-eligible for advertising

    Target: Product

    Criteria: Impressions (change %) <= -50, Spend > 10

    Campaign Type: Sponsored Products - Auto Targeting, Sponsored

    Products - Keyword Targeting, Sponsored Products - Product Targeting

    Frequency: Daily

    Using data from: Weekly

  • Campaigns - Low Spend:

    Core Objective: Get notified about campaigns that have a low spend

    Target: Campaign

    Criteria: Spend <= 10

    Frequency: Daily

    Using data from: Weekly

  • Products - Drop-In CTR

    Core Objective: Get notified about products that have a low click through rate

    Target: Product

    Criteria: CTR (change %) <= -50

    Campaign Type: Sponsored Products - Auto Targeting, Sponsored Products - Keyword Targeting, Sponsored Products - Product Targeting

    Frequency: Daily

    Using data from: Yesterday

  • Campaign - ACoS Drop

    Core Objective: Get notified about campaigns with a large WoW drop in ACoS
    Target: Campaign

    Criteria: ACoS (change %) >= 25% | Spend Previous >= 20

    Frequency: Weekly

    Using data from: Last 7 Days

  • Keywords - Low Performers

    Core Objective: Get notified about keywords with high ACoS

    Target: SP / SB Keywords

    Criteria: ACoS >= 70 | Spend >= 20

    Frequency: Weekly

    Using data from: Last 7 Days

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