Here are some best practices you can consider when creating alerts.
Alerts Examples:
Here are some examples to give you an idea for setting alerts.
Campaigns - Drop in Spend by 50%
Products - Ineligible ASINs
Campaigns - Low Spend
Products - Drop in CTR
Campaign - ACoS Drop
Keywords - Low Performers
Campaigns - Drop in Spend by 50%:
Core Objective: Get notified about campaigns with a significant spend drop
Target: Campaign
Criteria: Spend (change %) <= -50
Frequency: Daily
Using data from: Yesterday
Products - Ineligible ASINs:
Core Objective: Get notified about ASINs which are either out of stock or in-eligible for advertising
Target: Product
Criteria: Impressions (change %) <= -50, Spend > 10
Campaign Type: Sponsored Products - Auto Targeting, Sponsored
Products - Keyword Targeting, Sponsored Products - Product Targeting
Frequency: Daily
Using data from: Weekly
Campaigns - Low Spend:
Core Objective: Get notified about campaigns that have a low spend
Target: Campaign
Criteria: Spend <= 10
Frequency: Daily
Using data from: Weekly
Products - Drop-In CTR
Core Objective: Get notified about products that have a low click through rate
Target: Product
Criteria: CTR (change %) <= -50
Campaign Type: Sponsored Products - Auto Targeting, Sponsored Products - Keyword Targeting, Sponsored Products - Product Targeting
Frequency: Daily
Using data from: Yesterday
Campaign - ACoS Drop
Core Objective: Get notified about campaigns with a large WoW drop in ACoS
Target: CampaignCriteria: ACoS (change %) >= 25% | Spend Previous >= 20
Frequency: Weekly
Using data from: Last 7 Days
Keywords - Low Performers
Core Objective: Get notified about keywords with high ACoS
Target: SP / SB Keywords
Criteria: ACoS >= 70 | Spend >= 20
Frequency: Weekly
Using data from: Last 7 Days