Nuances of managing DSP
Navigating the landscape of DSP involves understanding the unique dynamics when handled by Amazon, a Brand/Agency, or Intentwise. Here's a breakdown of the nuances:
DSP managed by | Possibilities/Limitations | Can seat be transferred? |
Brand/Agency | Brand/Agency can connect DSP to Intentwise Ads Optimizer, Intentwise Analytics Cloud, and Intentwise Explore. | It depends, do you have your own sub-seat? Can you access your own DSP console?
If yes, then the seat can be transferred to Intentwise
If no, then the seat cannot be transferred and the account must be remade |
Amazon | Can use DSP to create Intentwise Explore (AMC) instances
Cannot connect DSP to Intentwise Ads Optimizer or Intentwise Analytics Cloud | No. A new DSP account will need to be created. |
Intentwise | Can connect DSP to Intentwise Ads Optimizer, Intentwise Analytics Cloud, and Intentwise Explore.
Intentwise will manage DSP or hybrid between the client/Intentwise. | No. A new DSP advertiser account must be created. |