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Amazon DSP: Connect Accounts to Intentwise
Amazon DSP: Connect Accounts to Intentwise

Want to better organize the data from your Amazon DSP ads? This article explains how to sync your DSP accounts to the Intentwise platform.

Jaydip Vadher avatar
Written by Jaydip Vadher
Updated over a week ago

Amazon DSP Explained

Amazon DSP is a tool that leverages Amazon’s unparalleled customer data to enable advertisers to buy digital ad space programmatically, both on Amazon properties and publishing partners as well as third-party exchanges. In other words, Amazon DSP automates the process of buying display, audio, and video ads on and off Amazon, using Amazon’s customer data.

Getting Started with Amazon DSP

To add a DSP account to the Intentwise Platform, follow these steps:

Step 1: Navigate to Account Management under Global Setting > Accounts tab > Add Accounts > DSP and click on Next

Step 2: Provide us the access to your Amazon DSP accounts.

Clicking on Authorize Access will take you to the Amazon login page. Log in through your Amazon account and provide us the consent.

Step 3: Select the DSP Entity that you want to go ahead with.

Step 4:

a) Select the Amazon DSP Advertiser(s) that you want to add.

b) Select the existing Intentwise account to link to this new DSP account.

Please Note:- If you don't have a corresponding account on Intentwise Platform, you can create a new one which will be a DSP-only account on Intentwise Platform. Once all accounts are mapped, click Next.

Step 5: Review the DSP accounts and corresponding Intentwise accounts that you are linking them with and click on Next.

On successful completion, you'll see the below success message. The setup takes around 24 hours. You'll be notified via email once it is complete. You can then see the accounts in the Account Management > Accounts tab.

Watch the video instructions here:

Amazon DSP For Intentwise Analytics Cloud

Step 1: In Intentwise Analytics Cloud (IAC), please click on the “+ Add Source” option in the “My Data Sources” section and then select “Amazon DSP”.

Step 2: You will then be presented with the “Data Source Settings” screen. You can then select the accounts you want to activate by checking the checkbox and then clicking on the “Enable” option in the top ribbon menu.

Step 3: You will then receive a confirmation notification regarding the account addition. Please note that it will take about 24 hours post enabling the account to start accessing the data.

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