Amazon DSP Explained
Amazon DSP is a tool that leverages Amazon’s unparalleled customer data to enable advertisers to buy digital ad space programmatically, both on Amazon properties and publishing partners as well as third-party exchanges. In other words, Amazon DSP automates the process of buying display, audio, and video ads on and off Amazon, using Amazon’s customer data.
Getting Started with Amazon DSP
To add a DSP account to the Intentwise Platform, follow these steps:
Navigate to Account Management under Global Setting > Accounts tab > Add Accounts > DSP and click on Next
Provide us the access to your Amazon DSP accounts.
Clicking on Authorize Access will take you to the Amazon login page. Log in through your Amazon account and provide us the consent.
Select the DSP Entity that you want to go ahead with.
Link the DSP account
Select the Amazon DSP Advertiser(s) that you want to add.
Select the existing Intentwise account to link to this new DSP account.
Please Note: If you don't have a corresponding account on Intentwise Platform, you can create a new one, which will be a DSP-only account. Once all accounts are mapped, click Next.
Review the DSP accounts and corresponding Intentwise accounts you are linking them with and click Next.
On successful completion, you'll see the below success message. The setup takes around 24 hours. You'll be notified via email once it is complete. You can then see the accounts in the Account Management > Accounts tab.
Watch the video instructions
Amazon DSP for Intentwise Analytics Cloud
In Intentwise Analytics Cloud (IAC), please click on the “+ Add Source” option in the “My Data Sources” section and then select “Amazon DSP”.
You will then be presented with the “Data Source Settings” screen. You can then select the accounts you want to activate by checking the checkbox and then clicking on the “Enable” option in the top ribbon menu.
You will then receive a confirmation notification regarding the account addition. Please note that it will take about 24 hours after enabling the account to access the data.