At Intentwise, rules play a vital role in automating and optimizing your advertising campaigns. They help manage routine tasks and ensure your ads perform efficiently. Let’s take a closer look at how these rules function within the platform.
What Are Automated Rules?
Automated rules are preset instructions that tell the system to take action based on certain triggers. For example, if you're running a campaign and you want to adjust bids or budgets at specific times, these rules make sure those changes happen automatically. They save time and ensure consistency. Learn how to create automated rules on Intentwise.
How Do Rules Affect You?
Automated Rule Management
The system ensures that your settings stay updated even if something goes wrong. For instance, if one rule fails, the system can still continue with other tasks without needing manual intervention.Conflict Resolution
Conflict resolution at Intentwise occurs at the entity level, meaning specific targets. If multiple rules apply to the same target and create conflicts, the system can resolve this by applying changes from different rules to different targets. For example, if three targets are involved in a conflict from two rules, the system might apply changes to two targets from one rule and the remaining target from another rule. This ensures accurate adjustments without errors.Default Impression Filter
A default filter of "Impressions > 0" is automatically applied to most rule types. If no specific impression filter is defined, this ensures that inactive elements are excluded, allowing your rules to be more effective. Note that this filter applies to all rules except for Search terms.
More Flexibility in Timing
You don't need to wait for long periods between two rules. For example, if you have rules set to run within close intervals, the system can handle them without delays, keeping your operations efficient.Handling Failures Smoothly
If one part of the system (like an external connection) fails, it won’t stop everything. The system remembers the current state of your settings and resumes from where it left off. This means minimal disruption to your campaigns or operations.Future-Proofing with Rescheduling
If a rule fails or doesn’t execute as planned, the system can reschedule it for later. But it will only re-run if the new execution is still relevant, meaning the platform avoids unnecessary actions.
Key Components That Keep Things Running Smoothly
Rules Engine: This is the brain that decides when and how to execute your rules. It makes sure everything happens at the right time.
Conflict Resolution: Whenever there’s a clash between rules, this component steps in to decide which rule should take priority.
State Management: If a rule doesn’t complete its task, the system tracks the current state of your settings so nothing gets lost.
Examples of Conflict Resolution
Imagine you have two rules: one set to increase bids by 10% and another set to reduce them by 5%. If both rules affect three targets, the system might apply the increase to two targets from the first rule and the reduction to one target from the second rule. This way, the system ensures that all targets are adjusted appropriately based on the rules' intent.
Automated rules are there to make your life easier by taking care of repetitive tasks and ensuring everything stays on track. Whether it's resolving conflicts, handling failures, or making changes at just the right time, these rules ensure that your system runs smoothly without you having to worry about every little detail.