In a typical advertising account on Amazon, a single product, keyword or product target can exist in multiple campaigns. Understanding performance across the account at an ASIN, or keyword or campaign level requires you to download data and then create pivot tables, which can all be very time-consuming.
"Roll Up" solves this problem for you. You can roll up at an ASIN, Keyword, Product Targeting, Campaign and Portfolio level.
Roll Ups at different levels
1. ASIN Roll up: see the performance aggregated at an ASIN level.
2. Keyword Roll up: You can roll up keywords at three levels:
Keyword level: see the performance aggregated at a keyword level.
Match type level: see the performance aggregated at a match type level.
Brand Type: see the performance aggregated at a brand type level. You can input your brand terms under Global Settings > Brand Terms. All keywords entered here will be considered as your brand type.
3. Campaign Roll up: see the performance aggregated at a campaign type level.
4. Portfolio Roll up: see the performance aggregated at a portfolio level.
5. Product Targeting Roll up: see the performance aggregated at a brand type level. You can find your brand ASINs under Global Settings > Custom Product Attributes. All ASINs entered here will be considered as your brand type.
