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Manage your Accounts using the Accounts Tab
Manage your Accounts using the Accounts Tab

Read this article to learn how to use the Accounts tab for adding and managing your accounts effectively in Intentwise.

Jaydip Vadher avatar
Written by Jaydip Vadher
Updated over a week ago

Accounts Tab Explained

The Accounts tab is the central hub for users to manage their connected accounts within Intentwise. It facilitates tasks such as adding new accounts, disabling old ones, providing SP API access to existing Amazon accounts, and configuring various options related to connected accounts.

Only Admins can access the Accounts section under Global Settings > Account Management > Accounts.

Account Types:

  • Amazon Seller Ads: Amazon advertising data includes metrics such as Sales, Revenue, and ACOS for Seller Accounts.

  • Amazon Vendor Ads: Amazon advertising data provides insights into Sales, Revenue, and ACOS for Vendor Accounts.

  • Amazon Seller Central: Amazon Sales (organic) data: e.g., Total revenue, Total ACOS, Total Units Ordered for Seller Accounts

  • Amazon Vendor Central: Amazon Sales (organic) data: e.g., Total revenue, Total ACOS, Total Units Ordered for Vendor Accounts

  • Amazon Marketing Cloud: This account type exclusively handles Intentwise Explore data.

  • Amazon DSP: Amazon DSP only data

  • Criteo: Provides Criteo advertising data

  • Walmart: Incluses Walmart advertising data

  • Intacart: Provides Instacart advertising data

Note: If the account type is Amazon Seller Central or Amazon Vendor Central, the account will not show any advertising data, as it will only have access to sales data.

Account Status:

Account Status shows the access to data of the connected account type. For example:

  • Wiser Drones has an Amazon Vendor Ads account with active status, which means we have advertising data access, and the connection is active.

  • Wiser Drones Seller US has an Amazon Seller Central account type with active status, which means we have access to the Sales (organic) data only and the connection is active.

  • If you want both Advertising and Sales data visible, the Account type would be Amazon Seller Ads with the Amazon Seller Central subscription enabled, where the status and SP API(MWS) are active.

SP API (MWS) Access:

SP API (MWS) Access is necessary to see the sales data of the account on the Intentwise Ads platform or Intentwise Analytics Cloud Data destinations. SP API would be necessary to see the Amazon Seller Central or Vendor Central data.

Here are the steps to provide SP API access for Seller accounts and Vendor accounts.

Account ID:

Account ID is unique for each account type, which can be useful to identify accounts for Intentwise Analytics Cloud.

Merchant ID/ Entity ID:

Merchant ID:

In Accounts, only seller accounts will have the Merchant ID. You can get the Merchant ID for Seller accounts from Amazon Seller Central > Settings > Account Info > Business Information > Your Merchant Token.

Entity ID:

In Accounts, only vendor accounts will have the Entity ID. You will find the Entity ID in the URL when you open the account on the advertising console.


Subscriptions show all the enabled connections in addition to the account type.

For example, If the account type is Amazon Ads, other connections like the Amazon Seller Central, DSP, Walmart connections will be visible under the Subscriptions.

Available Subscription types are as follows: Amazon DSP, Amazon Attribution, Amazon Seller Central, Amazon Vendor Central, Marketplace Intelligence( Content Analytics and Share of Voice), Walmart, Instacart, Criteo and Amazon Marketing Cloud.


You can search by Account Names, connection Status, Account ID, Merchant ID and Entity ID.

Manage your Accounts

  1. Enable Accounts: select the account and click on Enable to make it active on the platform. It will take around 24 hours for the account to activate. Once active, you'll be able to see the last 60 days of data for an Amazon advertising account.

  2. Disable Accounts: select the account and click on Disable to deactivate the account from Intentwise.

    Note: The account can be disabled only and can't be permanently removed from the list.

  3. Update Display Name:

    Click on the edit icon to see the detailed information of the Account.

  4. Update User Access:

    You can search for the users and update the access to any particular account from Edit > Users. Alternatively, you can update any user access from the Accounts > Users tab as well.

  5. Subscriptions:

    Subscriptions will list all the active subscriptions for a particular account. The subscriptions on this screen are not editable.

  6. Set Up Total ACOS (TACOS):

    In this field, you can opt for either Shipped Revenue or Ordered Revenue to be factored into the Total ACOS calculations on the overview tab for a specific account.

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