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How to Provide API Access to Vendor Central Data
How to Provide API Access to Vendor Central Data

To view your Vendor Central data on Intentwise, follow this step-by-step guide to grant us access to your account.

Richa Gupta avatar
Written by Richa Gupta
Updated over 4 months ago

Steps to provide API access to Amazon Vendor Central:

To avoid connection issues, please log into your Amazon Vendor Central console first with the account selected.

  1. Navigate to Account Management > Accounts tab > Add Accounts > Amazon Vendor Central and click on Next

  2. Choose whether you have an existing Amazon Sponsored Ads account on Intentwise.

    1. If you do, click Yes and select the account in the drop-down. Click on Next.

      Note: If both Vendor Ads and Vendor Central accounts are needed, it is advisable to add the Vendor Ads account first and select it from the dropdown.

    2. If not, click on No. Type the account name, select the marketplace, and click on Next.

  3. Grant access:

    1. If you are the owner, click "Yes" to authorize access to the account. You will be redirected to the Amazon Vendor Central login page. Log in with your credentials, then provide consent on the next screen.

    2. If you are not the account owner, click "No." Copy the authorization link and share it with the owner.

      They need to log in to their Amazon Vendor account and provide consent on the next screen.

  4. Optional step: Select "Yes" to add the account as a data source to the Intentwise Analytics Cloud. You can manage data source connections anytime under Intentwise Analytics Cloud > My Connections.

  5. A success message will appear upon completion. The setup takes about 24 hours, and we will notify you via email once it's done.

Points to Note:

  1. To provide API access, you must be a primary user of a Professional Selling account. If the account isn't a Professional Selling account, you'll be unable to provide VC API access.

  2. Since Amazon Vendor Central Access isn't region-specific, you need to provide access to each account separately using the above steps.


​Watch the video:

If you want Intentwise Analytics Cloud for your Vendor Central account, follow these steps.

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