Placement Dashboard Explained
The Walmart Placement Dashboard offers detailed performance metrics for each ad placement type, enabling data-driven decisions on product placements. It provides insights into various ad placements, such as Buy Box, Home Page, Search in Grid (SIG), and more, allowing for optimized advertising strategies using bid multipliers.
Availability: Walmart Sponsored Product campaigns
Before looking at how the Placement Dashboard works, let's look at the various ad placement types at Walmart:
Sponsored Products Ad Placement types on Walmart
Search in Grid (SIG): These ads prominently appear at the top of search results and within Browse pages, ensuring maximum visibility to potential customers.
Browse in Grid (BIG): These are displayed within category pages or while customers browse specific product categories, targeting them based on their browsing behavior.
Carousel: These ads are showcased within Walmart's carousels in search results and typically have titles like "More items to explore," "Customers also Viewed," "Customers also Considered," and "Customers also Bought."
Item Buy-Box: These ads are strategically positioned just below the buy-box on competing product pages, making them a prime advertising location.
Home Page: Home Page ads are featured within the "Featured Items" carousel on Walmart's homepage, offering a unique opportunity to reach a broad audience.
Stock Up: These ads are displayed to customers as they finalize their carts, promoting last-minute or lower-priced items.
Automatic targeting is available for all placements, while manual targeting is limited to SIG, Buy Box, and Search and Item carousel. Explore more about Walmart's placement types here. Walmart supports placement bid multipliers for buy-box, SIG, Stock Up, and Home page.
Walmart Placement Dashboard in Intentwise
The Walmart Placement Dashboard offers detailed performance metrics for each ad placement type. To get started
Navigate to Walmart
Go to the Placement dashboard
Analyze performance for various placement types
Manage bids for placements using the bid multiplier
Now, let's explore how the bid multiplier feature functions.
Bid Multiplier
Bid multipliers automatically adjust a campaign's bid based on performance. For instance, with a current bid of $1, adding a 20% buy-box bid multiplier increases the bid to $1.20 for better buy-box visibility. You can also use bid multipliers to adjust placement percentages, updating bids individually or in bulk across various placement types.
Important Note: For manual campaigns, you can set bid multipliers for Search in Grid (SIG) and buy-box placements. For auto campaigns, you can set them for buy-box, SIG, Stock Up, and Home page.
You can also create and save filters within these dashboards.