Placement Dashboard Explained
The Placement Dashboard is a powerful tool that gives you essential insights into the performance metrics of various ad placement types. It empowers you to optimize your advertising strategies by allowing you to use bid multipliers for various placements.
Availability: Sponsored Product campaigns in Walmart.
Before looking at how the Placement Dashboard works, let's look at the various ad placement types on Walmart:
Sponsored Products Ad Placement types on Walmart
Search in Grid (SIG): These ads prominently appear at the top of search results and within Browse pages, ensuring maximum visibility to potential customers.
Carousel: These ads are showcased within Walmart's carousels in search results and typically have titles like "More items to explore," "Customers also Viewed," "Customers also Considered," and "Customers also Bought."
Item Buy-Box: These ads are strategically positioned just below the buy-box on competing product pages, making them a prime advertising location.
Home Page: Home Page ads are featured within the "Featured Items" carousel on Walmart's homepage, offering a unique opportunity to reach a broad audience.
Within the Intentwise platform, you can control the ad placement percentage and the bids for all these placement types. Let's now see how the bid multiplier feature works.
Bid Multiplier
The Placement Dashboard gives you greater control over ad placement bids by providing comprehensive performance metrics for each type. With this information at your fingertips, you can make data-driven decisions on which placements work best for your products.
With bid multipliers, you can automatically adjust a line item's bid multiplier percentage based on its performance. For example, your current bid for a keyword is $1, and you want more visibility in the buy-box placement. You can add a buy-box bid multiplier of 20% to increase the bid for buy-box to $1.2.
By using bid multipliers, you can increase or decrease a line item's placement percentage. You can update bids individually or in bulk across different placement types.
Important Note: For manual campaigns, you can set bid multipliers for Search in Grid (SIG) and buy-box placements. For auto campaigns, you can set them for buy-box, SIG, Stock Up, and Home page.
You can also create and save filters within these dashboards.