The Intentwise platform makes it simple to add new negative keywords to Criteo. You can also manage your existing negatives from the platform as well.
Steps for adding negative keywords
1. Go to Negative Keywords: Go to the Keywords tab in the left navigation menu. Click on the Negative Keywords tab at the top of the dashboard. Click on the +Add Negative Keyword button.
2. Enter Negative Keywords: Select the campaigns and line items to which you want to add negative keywords. Enter all your negative keywords on the right side, separated by line breaks.
3. Select Match Type: Choose the match type for your negative keywords.
4. All set: Click Submit and your negative keywords will be added.