--- title: How to Set Up Share of Voice    description: Set up Share of Voice (SOV) by adding your brand names on Amazon, choosing keywords to track, and defining your preferred tracking frequency. --- [Skip to content](https://help.intentwise.com/getting-started-with-share-of-voice#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en) 3. [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov) # How to Set Up Share of Voice ## Set up Share of Voice (SOV) by adding your brand names on Amazon, choosing keywords to track, and defining your preferred tracking frequency. ### Getting Started with Share of Voice To subscribe to this module, please contact us via email [help@intentwise.com](mailto:help@intentwise.com) or chat. Be sure to mention the accounts for which you want this enabled. Our team will inform you once the module has been enabled for your accounts.          Note: There is a charge associated with this module. Reach out to our team to know the details.  ### Steps for setting up Share of Voice Once the Share of Voice module has been enabled, you can start the setup in the [Global Settings tab](https://app.intentwise.com/#!/sov-settings). 1. Go to Share of Voice under Global Settings. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-47-57-2413-PM.png?width=670&height=417&name=image-png-Jun-26-2026-05-47-57-2413-PM.png) 2. Add Frequency of Tracking: Specify how often you want to run SOV. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-48-39-1400-PM.png?width=670&height=417&name=image-png-Jun-26-2026-05-48-39-1400-PM.png) 3. Add your brand names on Amazon. Learn [how to identify your Amazon Brand Store Name.](https://help.intentwise.com/how-to-identify-your-brand-store-names-on-amazon-intentwise-help?hsLang=en) ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-49-07-9437-PM.png?width=670&height=417&name=image-png-Jun-26-2026-05-49-07-9437-PM.png) 4. Add Tracked Keywords: Add the keywords you want to track. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-49-53-2827-PM.png?width=670&height=420&name=image-png-Jun-26-2026-05-49-53-2827-PM.png) ### Watch the Video **Next Steps**: Once your setup is complete, explore the **Share of Voice - Insights** tab to track your organic and advertising search rankings, identify competitors, and uncover new targeting opportunities. Learn more in [this article](https://help.intentwise.com/shareofvoice?hsLang=en).    ### Share of Voice For Intentwise Analytics Cloud (IAC) If you're an IAC subscriber, you can activate Share of Voice as a data source once the setup and configuration for your accounts are complete. Follow these steps to get started: 1. In **My Connections** under **Foundation**, click on the “**[+ Add Source](https://app.intentwise.com/dp/data-sources)**” option in the “My Data Sources” section and then select “**Share of Voice**.” ![](https://help.intentwise.com/hs-fs/hubfs/undefined-Jun-26-2026-05-52-32-0356-PM.png?width=670&height=392&name=undefined-Jun-26-2026-05-52-32-0356-PM.png) 2. **Select Accounts**: You will then be presented with the “Data Source Settings” screen, where you will find all the available accounts for which Share of Voice has been enabled. You can then select the accounts you want to activate by checking the checkbox and then clicking on the “**Enable**” option in the top ribbon menu.   ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-52-57-4855-PM.png?width=3324&height=2080&name=image-png-Jun-26-2026-05-52-57-4855-PM.png) 3. You will then receive a confirmation notification regarding the account addition. Please note that it will take about 24 hours after enabling the account to access the data. ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Jun-26-2026-05-53-23-1744-PM.png?width=2710&height=1576&name=image-png-Jun-26-2026-05-53-23-1744-PM.png) ### Frequently Asked Questions #### How many keywords are included for free in the Share of Voice (SOV) module, and when do charges apply? Each account includes **up to 100 keywords at no cost** in the Share of Voice module. If you track more than 100 keywords, **additional charges will apply**. Paused or archived keywords are **not billed**. For pricing beyond the included limit, please contact your account manager.    #### Does my pricing change based on different frequencies? Yes, the pricing may vary based on your frequency of tracking. For more details, check your contract or contact your Account Manager at Intentwise. #### Will I be charged for paused keywords? No. If you've paused or archived keywords, they will be excluded from billing. #### Is SOV available for KDP accounts? No, KDP accounts are not supported with Share of Voice.  - [Getting started](https://help.intentwise.com/getting-started?hsLang=en) - [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) - [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content) - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup) - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization) - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview) - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources) - [Amazon DSP](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#amazon-dsp) - [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) - [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) - [Criteo](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#criteo) - [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart) - [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#main-content) - [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc) - [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries) - [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#main-content) - [Kickstart Guide](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#kickstart-guide) - [Configuring Reporting Tools](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-reporting-tools) - [Configuring Data Pipeline](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-data-pipeline) - [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources) - [Looker (Google Data) Studio Tutorials](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#looker-google-data-studio-tutorials) - [Intentwise Templates](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-templates) - [Intentwise Analytics Cloud features](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-analytics-cloud-features) - [White Label](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#white-label) - [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#main-content) - [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca) - [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov) - [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#main-content) - [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup) - [Billing](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#billing) - [Platform](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#platform) - [Reporting](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#reporting) intentwise.com Help Center Copyright © 2026, Intentwise Inc.