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How to Enable/Disable Auto-Apply Bid Recommendations

Learn how to enable auto-apply bids for automated bid changes, or disable auto-apply bids for campaigns where it was previously enabled.

With the Intentwise platform, you can automate bid management for your campaigns, ensuring that any recommendations generated by Intentwise's bidding algorithm are implemented automatically, with no need for manual intervention.   

​Steps for automating bid management within Intentwise 

​Remember, bid recommendations are generated only for campaigns that have a Target ACOS. If you haven't set a Target ACOS for your campaigns yet, click here to learn more.  

  1. To start, navigate to the Campaigns tab in the left navigation menu.

  2. Choose the campaigns where you'd like to automatically apply bid recommendations.

  3. Click on 'Edit' in the top bar, then choose 'Auto Apply' from the dropdown menu.

  4. To automate bid optimizations, select Enable Auto Apply Bid Reco.. To disable or turn off Auto Apply Bid Recommendations, select Disable Auto Apply Bid Reco..

  5. Once applied, the Campaigns will display a tick mark in the Auto Apply column, indicating that Auto Apply is enabled. An empty column indicates that Auto Apply is not turned on. 

Watch this video for detailed steps:

Frequently Asked Questions (FAQs)

What does Auto‑Bid Recommendation do in Intentwise, and how does it work?

Auto‑Bid Recommendations leverage our machine-learning algorithm to optimize your keyword bids based on:

You must enable “Target ACOS” and optionally check “Auto‑apply Bid Recommendations” when setting up campaigns,

You can choose between three profiles:

  • Aggressive: allows up to ±30% bid changes

  • Neutral: balanced adjustments

  • Conservative: up to ±15% bid changes

This controls how strongly the system reacts to performance data. 

How often are bids adjusted, and will non‑performing keywords be auto‑paused

  • Bid updates run on a regular schedule, typically daily, unless disrupted by manual changes.

  • If you manually adjust a bid, auto‑bidding will pause for 3 days. However, any bid changes made directly through Amazon Ads will not pause the auto-bid system.

  • Auto‑bid does not automatically pause non-performing keywords; it only adjusts bid amounts. Use our automated rules or monitoring tools to pause low-performing keywords.