--- title: Product 360 Overview and Guide description: Learn how to use Product 360 to spot sales anomalies, track trends, and uncover drivers of product performance changes. --- [Skip to content](https://help.intentwise.com/product-360#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en) 3. [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) # Product 360 Overview and Guide ## Learn how to use Product 360 to spot sales anomalies, track trends, and uncover drivers of product performance changes. #### Product 360 **Product 360** helps you monitor product-level sales performance, detect anomalies, and uncover the factors driving changes so you can take action faster.    ### What Is Product 360? Product 360 answers two key questions: - Which products are driving changes in my overall sales performance - What might be causing those changes The tool analyzes your sales data, highlights products that are significantly outperforming or underperforming, and provides quick insights into possible root causes. Note: A charge is associated with this module. Please contact our team to know the details.   ### Getting Started 1. To start using Product 360, navigate to **Intelligence → Product 360** from the left navigation menu.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-04-2026-06-34-57-7942-PM.png?width=670&height=381&name=image-png-Sep-04-2026-06-34-57-7942-PM.png) 2. Ensure that SP API access is provided. For multiple accounts, use the Account Management page; data may take up to 24 hours to load. Learn more: [Seller Central](https://help.intentwise.com/steps-to-provide-access-to-amazon-seller-central-accounts?hsLang=en) and [Vendor Central](https://help.intentwise.com/steps-to-provide-api-access-to-amazon-vendor-central?hsLang=en). 3. **Sales Anomalies View**: Identify products with significant week-over-week sales changes and review key factors driving the shift.  ![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-04-2026-06-36-07-3771-PM.png?width=3322&height=1900&name=image-png-Sep-04-2026-06-36-07-3771-PM.png) 4. **All Products View**: Track 8-week sales trends for all products and filter or roll up data for deeper analysis.![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-04-2026-06-37-08-7401-PM.png?width=3316&height=1900&name=image-png-Sep-04-2026-06-37-08-7401-PM.png) **Key Views in Product 360** **Sales Anomalies View![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-04-2026-06-37-27-7947-PM.png?width=3288&height=1908&name=image-png-Sep-04-2026-06-37-27-7947-PM.png)** - Highlights products that significantly outperformed (green) or underperformed (red) in the selected week compared to the previous week. - Each product card shows: - Product image and name - Mix Change percentage showing change in contribution to overall sales - Summary of key performance drivers such as Buy Box changes or shifts in ad spend - Helps quickly spot week-over-week performance anomalies without reviewing the full catalog **All Products View![](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-04-2026-06-37-55-3531-PM.png?width=3316&height=1900&name=image-png-Sep-04-2026-06-37-55-3531-PM.png)** - Displays an 8-week rolling sales performance table for every product - Each row includes: - Total sales for each week - Week-over-Week Change percentage - Mix Change percentage - Allows filtering for specific products or conditions - Provides a roll-up option by Category, Labels, or Sub Brands to analyze group-level trends - Useful for spotting trends, monitoring ongoing product performance, and identifying patterns across weeks ### Use Cases - Identify high-impact products contributing most to sales growth or decline - Diagnose root causes of performance changes such as ads, Buy Box shifts, pricing, or inventory issues - Spot opportunities by doubling down on winning products and strategies or taking corrective action for underperformers - [Getting started](https://help.intentwise.com/getting-started?hsLang=en) - [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) - [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content) - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup) - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization) - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview) - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources) - 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