--- title: Product 360 Overview and Guide description: Use Product 360 to spot sales anomalies, follow product trends, and catch Buy Box, suppression, stock and price events as they happen. --- [Skip to content](https://help.intentwise.com/product-360#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en) 3. [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) # Product 360 Overview and Guide ## Use Product 360 to spot sales anomalies, follow product trends, and catch Buy Box, suppression, stock and price events as they happen. Product 360 shows how each product is selling, what's behind the changes, and what's going wrong with individual products right now. ### What is Product 360? Product 360 answers three questions: - Which products are driving changes in my overall sales? - What might be causing those changes? - What's happening to my products right now, like a lost Buy Box or a suppressed listing? ### Getting started 1. In the left navigation, go to **Intelligence › Product 360 › Getting Started** and pick the account at the top of the page. 2. Turn on **Subscribe to Product 360**. It's free for the first 12 weeks and paid after that. Your Intentwise account team can give you pricing. To subscribe several accounts at once, use **Global Settings › Account Management**. 3. Make sure the account has SP-API access. See the setup guides for [Seller Central](https://help.intentwise.com/steps-to-provide-access-to-amazon-seller-central-accounts?hsLang=en) and [Vendor Central](https://help.intentwise.com/steps-to-provide-api-access-to-amazon-vendor-central?hsLang=en). Data can take up to 24 hours to load. ![Product 360 Getting Started page with the Subscribe to Product 360 toggle](https://help.intentwise.com/hs-fs/hubfs/help-center/product-360-event-stream/event-stream-01-getting-started.webp?width=670&name=event-stream-01-getting-started.webp) ### Views in Product 360 #### Sales Anomalies ![Sales Anomalies view](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-04-2026-06-37-27-7947-PM.png?width=670&name=image-png-Sep-04-2026-06-37-27-7947-PM.png) Sales Anomalies flags products that did much better (green) or much worse (red) in the selected week than the week before. Each product card shows the product image and name, its Mix Change (how much its share of total sales moved), and a short summary of likely causes, such as a Buy Box change or a shift in ad spend. You can find the outliers without going through the whole catalog. #### All Products ![All Products view](https://help.intentwise.com/hs-fs/hubfs/image-png-Sep-04-2026-06-37-55-3531-PM.png?width=670&name=image-png-Sep-04-2026-06-37-55-3531-PM.png) All Products is an 8-week rolling sales table for every product, with weekly sales, Week-over-Week Change and Mix Change. You can filter for specific products or conditions, or roll up by Category, Labels or Sub Brands to see trends for a group. #### Event Stream ![Event Stream Latest tab showing recent product events](https://help.intentwise.com/hs-fs/hubfs/help-center/product-360-event-stream/event-stream-02-latest-tab.webp?width=670&name=event-stream-02-latest-tab.webp) Event Stream shows Buy Box, suppression, stock and price events on your products. It updates every 1 or 3 hours for sellers and once a day for vendors. Each event is marked Unresolved or Fixed, and you can open it to see details like who won the Buy Box. You can also get alerts in Slack or email for all products or just your watchlist. See [Product 360: Event Stream](https://help.intentwise.com/product-360-event-stream?hsLang=en). ### What teams use it for - Finding the products behind a jump or drop in total sales. - Working out whether a change came from ads, the Buy Box, pricing or inventory. - Fixing a lost Buy Box, a suppressed listing or a stockout the same day, before it shows up in next week's numbers. - Putting more behind products that are working, and fixing the ones that aren't. - [Getting started](https://help.intentwise.com/getting-started?hsLang=en) - [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) - [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content) - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup) - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization) - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview) - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources) - [Amazon DSP](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#amazon-dsp) - [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) - [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) - [Criteo](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#criteo) - [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart) - [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#main-content) - [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc) - [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries) - [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#main-content) - [Kickstart Guide](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#kickstart-guide) - [Configuring Reporting Tools](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-reporting-tools) - [Configuring Data Pipeline](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-data-pipeline) - [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources) - [Looker (Google Data) Studio Tutorials](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#looker-google-data-studio-tutorials) - [Intentwise Templates](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-templates) - [Intentwise Analytics Cloud features](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-analytics-cloud-features) - [White Label](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#white-label) - [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#main-content) - [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca) - [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov) - [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#main-content) - [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup) - [Billing](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#billing) - [Platform](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#platform) - [Reporting](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#reporting) intentwise.com Help Center Copyright © 2026, Intentwise Inc.