Learn how to use Product 360 to spot sales anomalies, track trends, and uncover drivers of product performance changes.
Product 360
Product 360 helps you monitor product-level sales performance, detect anomalies, and uncover the factors driving changes so you can take action faster.
What Is Product 360?
Product 360 answers two key questions:
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Which products are driving changes in my overall sales performance
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What might be causing those changes
The tool analyzes your sales data, highlights products that are significantly outperforming or underperforming, and provides quick insights into possible root causes.
Note: A charge is associated with this module. Please contact our team to know the details.
Getting Started
- To start using Product 360, select "Product 360" from the dropdown menu
- Ensure that SP API access is provided (optional, though recommended for richer insights). For multiple accounts, use the Account Management page; data may take up to 24 hours to load. Learn more: Seller Central and Vendor Central.
- Anomalies View: Identify products with significant week-over-week sales changes and review key factors driving the shift.
- All Products View: Track 6-week sales trends for all products and filter or roll up data for deeper analysis.
Key Views in Product 360
Anomalies View
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Highlights products that significantly outperformed (green) or underperformed (red) in the selected week compared to the previous week.
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Each product card shows:
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Product image and name
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Mix Change percentage showing change in contribution to overall sales
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Summary of key performance drivers such as Buy Box changes or shifts in ad spend
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Helps quickly spot week-over-week performance anomalies without reviewing the full catalog
All Products View
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Displays a 6-week rolling sales performance table for every product
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Each row includes:
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Total sales for each week
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Week-over-Week Change percentage
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Mix Change percentage
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Allows filtering for specific products or conditions
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Provides a roll-up option by Category, Labels, or Sub Brands to analyze group-level trends
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Useful for spotting trends, monitoring ongoing product performance, and identifying patterns across weeks
Use Cases
- Identify high-impact products contributing most to sales growth or decline
- Diagnose root causes of performance changes such as ads, Buy Box shifts, pricing, or inventory issues
- Spot opportunities by doubling down on winning products and strategies or taking corrective action for underperformers