Instructional Queries
      Back to home
      1. Knowledge Base
      2. Intentwise Explore (AMC)
      3. Instructional Queries

      Shopper Insights Abandoners Query

      Use the Shopper Insights Abandoners query in AMC to spot drop-offs in the shopper journey and build targeted audiences.

      Shopper Insights Abandoners Query

      The Shopper Insights Abandoners query helps you analyze shoppers who showed interest in your products but did not complete a purchase. By breaking down abandonment behavior across key shopper actions (detail page view, add-to-cart, wishlist, etc.), you can identify where potential buyers are dropping off in the funnel and design targeted strategies to re-engage them.  

      Dashboard Overview

      Abandoners vs. Purchasers

      This chart shows the share of abandoners versus purchasers.

      • In this example: ~88.7% (2.34M) shoppers abandoned, while only ~11.3% (298.6K) purchased.

      • Use case: Identify how much of your funnel is leaking at the top vs. converting.

      Share of Abandoners by Shopper Events

      This donut chart breaks down where abandoners dropped off:

      • 78% abandoned at the detail page view stage.

      • 16.8% abandoned after adding to cart.

      • Smaller shares abandoned after wishlist, gift list, or reviews.

      • Use case: Prioritize remarketing for higher-intent segments like cart abandoners.

      Abandoners by Shopper Events (Bar Chart)

      This bar view makes it easy to compare event-level abandonment volume.

      • Example: 1.83M shoppers left after viewing a product page, 394K left after adding to cart.

      • Use case: Visualize funnel health to decide which stages need the most ad investment.

      Awareness vs. Intent

      This section segments abandoners into two buckets:

      • Awareness (1.84M users): Viewed products but didn’t take further action.

      • Intent (505K users): Added to cart or wishlist but didn’t purchase.

      • Use case: Helps refine audience targeting — awareness audiences need education, intent audiences need conversion pushes.

      Product-Level Breakdown

      Shows top products driving awareness abandoners (left) and intent abandoners (right).

      • Example: Wiser Drones Camera Case has high awareness abandoners, while Lens Cleaning Kit shows high intent abandoners.

      • Use case: Optimize PDPs for awareness-heavy products, push promotional retargeting for intent-heavy products.

      How It Works

      1. Navigate to Intentwise Explore

      2. Go to Queries > Query Library

      3. Search for and add "Shopper Insights - Abandoners" to your saved queries

      4. Fill in the required parameters and run the query (see this article for detailed settings)

      5. Once executed, access the results under the Insights section

      Key Use Cases

      1. Remarketing Strategy

        • Retarget cart/wishlist abandoners with promotions or reminders.

        • Educate page-view abandoners with awareness ads.

      2. Audience Segmentation

        • Build high-intent vs. low-intent abandoner segments.

        • Optimize spend by focusing on closer-to-purchase audiences.

      3. Product Insights

        • Identify SKUs with highest abandonment.

        • Adjust pricing, reviews, or PDP content for those SKUs.

      Recommendations

      • For Awareness Abandoners:
        Improve PDPs (images, reviews, comparison charts) and run awareness ads.

      • For Intent Abandoners:
        Use stronger CTAs, bundles, or discounts in retargeting campaigns.

      • Measure Success:
        Monitor changes in abandonment rate and conversion lift after targeting these segments.

      Frequently Asked Questions

      Do I need to activate Amazon’s paid datasets to use the Shopper Insights - Abandoners query?

      No, this query is written by Intentwise and does not require activation of any paid datasets.