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      Shopper Insights Abandoners Query

      Use the Shopper Insights Abandoners query in AMC to spot drop-offs in the shopper journey and build targeted audiences.

      The Shopper Insights Abandoners query surfaces users who interact with various stages of the shopper journey but do not complete a purchase. It allows you to:    

      • Identify abandoners at different non-purchase events

      • Build abandoner-based audiences for retargeting

      Touchpoints Captured:

      • Detail Page Views (DPV)

      • Add to Cart

      • Wishlist / Gift List 

      • Review Page Views

      • Subscribe & Save

      How It Works

      1. Navigate to Intentwise Explore

      2. Go to Queries > Query Library

      3. Search for and add "Shopper Insights - Abandoners" to your saved queries

      4. Fill in the required parameters and run the query (see this article for detailed settings)

      5. Once executed, access the results under the Insights section

      Key Use Cases

      1. Audience Creation: Build audiences of users who abandoned after review, registry, or cart stage

      2. Ads Targeting: Apply to DSP or Sponsored Ads-only customers for precise remarketing

      Tip:  Re-engage abandoners within 90 days for better performance

      Frequently Asked Questions

      Do I need to activate Amazon’s paid datasets to use the Shopper Insights - Abandoners query?

      No, this query is written by Intentwise and does not require activation of any paid datasets.