Read this article to learn how to add new users, assign user roles and accounts to those those users in Intentwise
Steps for Adding New Users to Intentwise
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Navigate to Account Management under Global Settings.
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Click on Users tab > "Add User"
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Enter the First Name, Last Name, and Email ID
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Select a role
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Select account(s)
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Click "Add". The new user should receive an email to accept the invitation.
Note: The authentication mail will be valid for the next 48 hours.
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Types of roles within Intentwise
Intentwise Ad Optimizer
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Admin Roles will have access to all accounts.
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Analyst Roles will have access to specific accounts. Select this role if you have multiple brands/accounts and want user-specific access.

Intentwise Analytics Cloud
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IAC Admin will have full access to Intentwise Analytics Cloud plus read-only access to the rest of the platform.
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IAC Analyst will have edit and view access to specific assigned accounts.
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Read-Only Roles can see all reporting but cannot make any changes on the platform, i.e., bids, adding new keywords, pausing campaigns, etc.
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IAC Insights Only Roles can access only the assigned dashboards in the IAC Insights tab under Intentwise Analytics Cloud.
- AMC Insights Only Roles can access only the AMC Insights, Data Upload, and Instances under the Intentwise Explore (AMC) app.
Intentwise Explore
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Admin Roles will have access to all accounts.
- AMC Insights Only Roles can access only the AMC Insights, Data Upload, and Instances under Intentwise Explore.
Learn more about user roles, permissions, and capabilities here.
Frequently Asked Questions
How can I change my password for the Intentwise account?
You can change your password in two ways:
1. From User Settings (if you're logged in):
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Click on the profile icon in the top-right corner and go to User Settings
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Enter your current password and new password
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Click Update Password to save the changes
2. If you've forgotten your password:
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Go to app.intentwise.com
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Click on "Forgot Password?" on the login page
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Enter your registered email address to receive a password reset link
Both methods allow you to securely update your password.