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Walmart: Provide Walmart Connect Ads API Access
Walmart: Provide Walmart Connect Ads API Access

Learn about connecting your Walmart account to Intentwise Ad Optimizer and Intentwise Analytics Cloud.

Jason Chan avatar
Written by Jason Chan
Updated this week

Thank you for showing interest in Walmart services. With Walmart integration, you can:

  1. Take advantage of the new campaign type SBV (Search Brand Videos). It is exclusively available to API partners.

  2. Leverage robust analytics, rules, and alerts.


Process to Setup Walmart Connect Ads API Access

Onboarding is simple. You need to add Intentwise as an API partner on the Walmart Console. The entire process takes 2โ€“3 working days. The last 60 days data will be available once the setup is done.

Please note- that only account admins can add an API partner. An API Partner with write access to your account can view and edit every campaign within that account.

Here are the steps to add Intentwise as an API partner:

  1. Go to Walmart Connect and navigate to the API Partner - Advertiser Level section on the Admin page.

  2. Click + Add Partner at the bottom of the section.

  3. In the API Partner name dropdown, scroll and select Intentwise.

Step 1: Accessing the Admin Page

Log in to https://advertising.walmart.com/ and navigate to the API Partner - Advertiser Level section on the Admin page.

Step 2: Adding a Partner

Click + Add Partner at the bottom of the section.

Step 3: Selecting Intentwise
In the API Partner name dropdown, scroll and select Intentwise.

Step 4: Granting Access

Select the level of access: Provide Write access to Intentwise.

Step 5: Confirming the Integration

Click Add Partner. Intentwise can now access your advertising account via the Walmart Connect Ads APIs.

Connect Walmart to Your Intentwise Console

Reach out to the Intentwise support team at [email protected] and provide the following details:

  1. Intentwise Account Name:

    Name of your Intentwise account to which you want to map your Walmart Advertising account.

  2. Walmart Advertiser ID:

    To find your Advertiser ID, log into Walmart Ad Center and go to the left Navigation menu > Reports > Advertiser. You can find your 6-digit Advertiser ID in the URL on this page: https://advertising.walmart.com/view/report/advertiser/[Advertiser ID]

Connect to Walmart Marketplace Account

To connect to a Walmart Marketplace account, which will bring in sales data, please refer to the article linked here.

Intentwise Analytics Cloud

To add Walmart Connect as a data source

Intentwise Analytics Cloud

This would count toward your data sources based on the number of accounts that are activated.

Once we get the required details, we will initiate the onboarding process from our end, which takes a day to complete. We'll have Sales send you a contract with your updated pricing tiers.

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