Amazon Reviews Explained
Amazon customer reviews are feedback from shoppers through ratings, comments, images, and videos. Reviews help you gauge customer sentiment for a particular product or category. Use Amazon reviews to:
Assess your best-ranking products and stay competitive by being on top of what customers are saying about your products.
Analyze your advertising performance by tracking the incremental progress of reviews on a weekly basis.
Marketplace Availability: Amazon Reviews data is available for the US.
Getting Started with Amazon Reviews
Here's the information you'll find in Amazon Reviews:
Review title, rating, and links (URLs)
Purchase details: When, by whom, whether it was verified
Count information: How many people reviewed it, the total number of comments, ratings, images, and videos
Feature-level rating details
Amazon Reviews for Intentwise Analytics Cloud (IAC)
With Intentwise Analytics Cloud, you can get Amazon Reviews as a data source. You can track review details—review title, rating, and link, along with other things (as mentioned above) for your reviews weekly. Let's review the steps to enable Amazon Reviews in Intentwise Analytics Cloud.
After enabling the accounts, please email [email protected] to specify the ASINs for which you need reviews. Currently, obtaining reviews data is a manual process, so you can work with your account manager or our support team to identify the accounts and ASINs for which reviews should be pulled.
Note: Amazon Reviews comes at an additional cost.
Step 1: In My Connections, click on the + Add Source option in My Data Sources section and then select Amazon Reviews.
Step 2: Select the accounts you want to activate by checking the checkbox and clicking the “Enable” option in the top ribbon menu.
Step 3: You will receive a confirmation notification regarding the account addition. Please note that it will take about 24 hours after enabling the account to access the data.
Step 4: Connect with us at [email protected] to add the ASINs you want to capture and the frequency (usually happens weekly). In the initial setup, the latest 100 reviews for a given ASIN are pulled.
Note: We capture reviews for given ASINs. We don't identify child or Parent ASIN to capture the reviews.