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Amazon Reviews as Data Source

Use Amazon Reviews as a data source on Intentwise Analytics Cloud. Read this article to learn how to get started with Amazon Reviews.

Ankita Goyal avatar
Written by Ankita Goyal
Updated over 2 months ago

Amazon Reviews Explained

Amazon customer reviews are feedback from shoppers through ratings, comments, images, and videos. Reviews help you gauge customer sentiment for a particular product or category. Use Amazon reviews to:

  • Assess your best-ranking products and stay competitive by being on top of what customers are saying about your products.

  • Analyze your advertising performance by tracking the incremental progress of reviews on a weekly basis.

Marketplace Availability: Amazon Reviews data is available for the US and UK.


Amazon Reviews

With Amazon Reviews, you can find the following information:

  • Review title, rating, and links (URLs)

  • Purchase details: When, by whom, whether it was verified

  • Count information: How many people reviewed it, the total number of comments, ratings, images, and videos

  • Feature-level rating details

Amazon Reviews for Intentwise Analytics Cloud (IAC)

With Intentwise Analytics Cloud, you can access Amazon Reviews as a data source. Track review details such as title, rating, and link, along with additional information (as outlined above), on a weekly basis.

After enabling the accounts, please email [email protected] to specify the ASINs you need for reviews. Obtaining review data is a manual process, so you can work with your account manager or our support team to identify the accounts and ASINs for which reviews should be pulled.
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​Note: Amazon Reviews comes at an additional cost. There is a limit of 100 reviews per ASIN.

Steps for Adding Amazon Reviews

Let's review the steps to enable Amazon Reviews in Intentwise Analytics Cloud.

  1. In My Connections, click on the + Add Source option in My Data Sources section and then select Amazon Reviews.

  2. Select the accounts you want to activate by checking the checkbox and clicking the β€œEnable” option in the top ribbon menu.

  3. You will receive a confirmation notification regarding the account addition. Please note that it will take about 24 hours after enabling the account to access the data.

  4. Connect with us at [email protected] to add the ASINs you want to capture and the frequency (usually happens weekly). In the initial setup, the latest 100 reviews for a given ASIN are pulled.

Note: We capture reviews for given ASINs. We don't identify child or Parent ASIN to capture the reviews.

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