Amazon Attribution Explained
Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels (Facebook, Google, Twitter, Bing, etc) perform on Amazon.
Amazon attribution can help you with the following:
Measure: Understand the impact of your cross-channel digital marketing activities.
Optimize: Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency.
Plan: Learn which of your strategies maximize return on investment and drive sales to build future marketing plans.
How to use Amazon Attribution on Intentwise
Grant Access: Provide advertising access using the email associated with the Amazon Attribution profile.
Read this article for step-by-step instructions for giving API access to Amazon attribution data.
Create Tags: Under Tags, click on the "Create Tags" button.
Choose the appropriate tags.
Have all the tags emailed or download them as a CSV.
Configure the downloaded tags in the respective publishers. The steps to configure can be found in the following link - https://advertising.amazon.com/API/docs/en-us/guides/amazon-attribution/how-to#attribution-tag-implementation
It will take 2-3 days for the data to start flowing in and to show up in the platform
Once you have the data flowing, you can now understand which non-Amazon strategies are helping you reach your goals. Grow return on investment by ensuring your marketing campaigns are driving value for your brand on Amazon.
The following items can be currently tracked
Total Purchases
Total Units Sold
Total Detail Page Views
Total Sales
Purchases
Units Sold
Detail Page Views
Click Throughs
Sales
Add To Cart Clicks
Total Add To Cart Clicks
How can advertisers use Amazon Attribution?
While Amazon Advertising helps drive consideration for your brand and products across multiple touch points, we know there are a number of non-Amazon channels that also play key roles in the shopping journey. With Amazon Attribution measurement, you can gain visibility into how these non-Amazon touch points help customers discover and consider your products on Amazon. Using these advertising analytics and insights, you can optimize and plan your digital strategy based on what you know resonates with your customers and drives value for your brand on Amazon.
Understand which non-Amazon strategies are helping you reach your goals.
Access full-funnel advertising analytics with metrics including clicks, detail page views, Add to Carts, and sales.
Discover new sales opportunities by learning more about how shoppers engage with your brand on Amazon.
Get insight into campaign performance in-flight with Amazon conversion metrics for your campaigns.
Grow return on investment by ensuring your marketing campaigns are driving value for your brand on Amazon.