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Amazon Attribution

Read this article to know what is Amazon Attribution, how does it help the advertisers, how to configure it on Intentwise.

Jayan Tejas avatar
Written by Jayan Tejas
Updated over a week ago

Amazon Attribution Explained

Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels (Facebook, Google, Twitter, Bing, etc) perform on Amazon.

Amazon attribution can help you with the following:

  • Measure: Understand the impact of your cross-channel digital marketing activities.

  • Optimize: Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency.

  • Plan: Learn which of your strategies maximize return on investment and drive sales to build future marketing plans.

How to use Amazon Attribution on Intentwise

STEP 1: The user should provide advertising access with the email which has access to the amazon attribution profile

Read this article for step-by-step instructions for giving API access to Amazon attribution data.

STEP 2 : Choose the appropriate tags from the “Tags” menu

STEP 3 : Have all the tags emailed or download it as csv.

STEP 4 : Configure the downloaded tags in the respective publishers. The steps to configure can be found in the following link -

STEP 5 : It will take 2-3 days for the data to start flowing in & to show-up in the platform

Once you have the data flowing, you can now understand which non-Amazon strategies are helping you reach your goals.

Grow return on investment by ensuring your marketing campaigns are driving value for your brand on Amazon.

The following items can be currently tracked

  1. Total Purchases

  2. Total Units Sold

  3. Total Detail Page Views

  4. Total Sales

  5. Purchases

  6. Units Sold

  7. Detail Page Views

  8. Click Throughs

  9. Sales

  10. Add To Cart Clicks

  11. Total Add To Cart Clicks

How can advertisers use Amazon Attribution?

While Amazon Advertising helps drive consideration for your brand and products across multiple touch points, we know there are a number of non-Amazon channels that also play key roles in the shopping journey. With Amazon Attribution measurement, you can gain visibility into how these non-Amazon touch points help customers discover and consider your products on Amazon. Using these advertising analytics and insights, you can optimize and plan your digital strategy based on what you know resonates with your customers and drives value for your brand on Amazon.

  • Understand which non-Amazon strategies are helping you reach your goals.

  • Access full-funnel advertising analytics with metrics including clicks, detail page views, Add to Carts, and sales.

  • Discover new sales opportunities by learning more about how shoppers engage with your brand on Amazon.

  • Get insight into campaign performance in-flight with Amazon conversion metrics for your campaigns.

  • Grow return on investment by ensuring your marketing campaigns are driving value for your brand on Amazon.

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