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DSP: Audiences
DSP: Audiences
Ankita Goyal avatar
Written by Ankita Goyal
Updated over a week ago

DSP Audiences Explained

The Audiences dashboard is designed to enhance your experience in managing DSP audiences. It provides a centralized hub for managing and optimizing audiences, addressing the challenges of scattered insights and disjointed workflows faced in the current Amazon DSP console.

Audiences

You can manage audiences efficiently with a dedicated dashboard, enabling streamlined bulk actions and access to key performance data for informed decision-making.

Monitor Performance

Gain holistic insights by monitoring audience performance alongside key data. Use filter and roll up capabilities to refine your view.

Filters and Roll Ups

Filters allow you to narrow down data based on specific criteria, such as audience, CTR, DPV, Impressions and more., providing focused insights.

Roll-ups aggregate data to show summarized views by audience.

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