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Getting Started With Intentwise AI Gateway

Learn how to get started using Intentwise AI Gateway

Intentwise AI Gateway is a secure connector that lets your AI assistant — Claude, ChatGPT, or Microsoft Copilot — query the full Intentwise dataset in plain English. Once it's connected, you can ask for performance summaries, ROAS comparisons, wasted-spend audits, and forecast-vs-actual checks the same way you'd ask a teammate, and the assistant returns answers grounded in your real data across Amazon (Ads, DSP, AMC, Seller Central, Vendor Central), Walmart, Instacart, TikTok, Shopify, Meta, and Google.

This guide walks you through the three things to do before you can ask your first question:

  1. Set up your Intentwise organization and connect data sources
  2. Connect AI Gateway to your AI assistant
  3. Run your first prompts

If you already have an Intentwise account with data flowing, skip to Step 2.

Step 1 — Set up your Intentwise organization

New customers

  1. Sign up at app.intentwise.com/signup. Complete the form, verify your email, and set your password.
  2. Go to Global Settings → Account Management → Accounts.
  3. Click Add Account for each data source you want to query:
  • Amazon Sponsored Ads
  • Amazon DSP
  • Amazon Marketing Cloud (AMC)
  • Seller Central
  • Vendor Central
  • Walmart Ads and Walmart Marketplace
  • Instacart Ads
  • TikTok Ads and TikTok Shop
  • Shopify
  • Meta Ads and Google Ads

If you don't see a data source you need in the Add Account list, contact your Intentwise account team.

  1. Authorize each connection and confirm it's enabled as a data source.

Most accounts begin returning queryable data within 1–2 hours of authorization. Backfill of historical data continues for up to 24 hours.

Existing customers

If you already have an Intentwise account, no setup is required here — your existing data sources are automatically available through AI Gateway.

Step 2 — Connect AI Gateway to your AI assistant

Pick the AI assistant you use and follow its setup guide:

Assistant Plan requirements Setup guide
Claude.ai Pro, Max, Team, or Enterprise Set up Claude.ai
ChatGPT Plus, Team, or Enterprise Set up ChatGPT
Microsoft Copilot Copilot Studio license Set up Microsoft Copilot

The connection details are the same across all three:

Setting Value
MCP Server URL https://mcp.intentwise.com/mcp/
Authentication OAuth

Each user signs in with their own Intentwise credentials, so access is automatically scoped to the accounts and permissions they already have.

Step 3 — Run your first prompts

Once connected, start a new chat and try these to confirm everything works:

  • "How did my ads do last month?"
  • "What are my top campaigns by ROAS?"
  • "How does this week compare to last week?"

If you get a clean answer with numbers, you're set. Keep prompts conversational — the assistant has your data and a semantic layer that knows the metrics, so you don't need to spell out lookback windows or thresholds.

What data AI Gateway can answer questions about

AI Gateway can answer questions about any of these sources that are connected for your accounts:

Source What's available
Amazon Ads Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV — campaigns, ad groups, keywords, negative keywords, search terms, products, placements (including the Sponsored Brands placement report), and budgets
Amazon Marketing Stream Hourly traffic and conversion data for intraday campaign performance
Amazon DSP Orders, line items, creatives, audiences, new-to-brand metrics, and the DSP Product report (ASIN-level DSP-attributed sales and purchases)
Amazon Marketing Cloud (AMC) New-to-brand customers and gateway ASINs, path to conversion, Sponsored Ads and DSP overlap, tentpole event analysis, DSP reach and frequency, DSP performance by geography, ad-attributed branded searches, abandoners, purchase frequency and time between purchases, customer and product lifetime revenue, organic vs ad-exposed performance, shopper funnel, page-level Brand Store insights, and custom attribution (first-touch, last-touch, and linear). Some reports need paid AMC datasets.
Seller Central Orders, returns, FBA inventory, traffic, conversion, revenue by ASIN, and financial data
Vendor Central Shipped revenue, purchase orders, forecasts, Retail Analytics, and Rapid Retail Analytics (hourly sales)
Search Query Performance Impressions, clicks, cart adds, purchases, and share of voice by query
Product reference data Product-level cost, category, and attribute data
Walmart Walmart Ads (campaign, placement, platform, and search term data) and Walmart Marketplace
Instacart Instacart Ads performance
TikTok TikTok Ads and TikTok Shop
Shopify Shopify store data
Meta and Google Meta Ads and Google Ads performance

The full data schema is documented at docs.intentwise.com/ecommerce-graph.

What to ask next

Once you've confirmed the connection works, the AI Gateway Use Case Library is the fastest way to find a prompt for what you actually want to do. It's organized by outcome — save money, grow smarter, agency / multi-account views, and build dashboards and decks — with copy-paste prompts, what to expect back, and follow-ups for each.

A few to try first:

  • "Which keywords are burning money with no sales?"
  • "Which products are about to stock out but still running ads?"
  • "Which of my campaigns keep hitting their budget cap?"

Plans and access

AI Gateway access is tied to your Intentwise plan, which can be a trial or a paid plan. If your organization's AI Gateway access is disabled, your AI assistant will connect but tool requests won't return data. Contact your Intentwise account team to check your plan or re-enable access.

Each user only sees the organizations and accounts they have access to in Intentwise.

Support

Questions, feature requests, or stuck on setup? Email help@intentwise.com.