--- title: Types of Data Sources in Intentwise Analytics Cloud description: Read this article to learn about the different data sources that you can leverage for your reporting needs on the Intentwise Analytics Cloud --- [Skip to content](https://help.intentwise.com/data-sources-in-intentwise-analytics-cloud#main-content) ![footer-logo.png\]](https://help.intentwise.com/hs-fs/hubfs/footer-logo.png?width=210&height=40&name=footer-logo.png) Open main navigation Close main navigation Advice and answers from Intentwise - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://help.intentwise.com/?hsLang=en) 2. [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en) 3. [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources) # Types of Data Sources in Intentwise Analytics Cloud ## Read this article to learn about the different data sources that you can leverage for your reporting needs on the Intentwise Analytics Cloud Data Sources in Intentwise Analytics Cloud *Click [here](https://docs.intentwise.com/iac-source-data/) to learn about the data models and schema provided by Intentwis*e.​ ### **Amazon Sponsored** **Ads** The Sponsored Ads data source provides access to all Sponsored Ads data (Campaigns, Search Terms, Keywords) and daily performance for the past two years. The data includes all campaign types like Sponsored Products, Brands, and Sponsored Display campaigns. ​ ​*Click [here](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/sponsored-ads) to learn about this data source.* ​Click *[here](https://help.intentwise.com/add-accounts-to-data-sources?hsLang=en)* to learn about how to activate this data source in Intentwise Analytics Cloud. ### **Amazon Seller Central** Seller Partner API (MWS) data source provides access to your product sales report from Seller Central for two years by day. The data is provided at each Product (ASIN) level. You can combine this data with the Sponsored Ads data to get additional information like Total ACOS (TACOS) and much more. ​ ​*Click [here](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/seller-central) to learn about this data source.* Click *[here](https://help.intentwise.com/add-accounts-to-data-sources?hsLang=en)* to learn about how to activate this data source in Intentwise Analytics Cloud. ### **Amazon Vendor Central** Vendor Central data source provides access to your Ordered and Shipped data from Vendor Central for two years by day. You can combine this data with the Sponsored Ads data to get additional information like Total ACOS (TACOS) and much more. ​ ​*Click [here](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/vendor-central) to learn about this data source.* Click*[here](https://help.intentwise.com/add-accounts-to-data-sources?hsLang=en)* to learn about how to activate this data source in Intentwise Analytics Cloud. ### **Content Analytics** Intentwise Content Analytics can track the retail readiness of your products. This includes A+ content, development, and several product ratings, description, bullet points, images, titles, and images. ​*Click [here](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/content-product-listing) to learn about this data source.* Click *[here](https://help.intentwise.com/getting-started-with-content-analytics?hsLang=en)* to learn about how to activate this data source in Intentwise Analytics Cloud. ### **Share of Voice** Intentwise, Share of Voice sources can track organic and advertising search results for a given set of keywords at the frequency of your choosing. The data provided includes product position, seller badges, ranking, and other product-related information based on tracked keywords. ​ ​*Click [here](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/share-of-voice) to learn about this data source.* Click *[here](https://help.intentwise.com/getting-started-with-share-of-voice?hsLang=en)* to learn about how to activate this data source in Intentwise Analytics Cloud. ### **Amazon DSP** Amazon Demand Side Platform source provides access to all your DSP data for the past 30 days. The data includes all Orders, Budgets, Line Items, and Creatives. ​*Click [here](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/amazon-dsp) to learn about this data source.* Click *[here](https://help.intentwise.com/amazon-dsp-explained?hsLang=en)* to learn about how to activate this data source in Intentwise Analytics Cloud. ### **Criteo** Criteo data source provides access to your Sponsored Ads data. ​ ​*Click [here](https://docs.intentwise.com/iac-source-data/data-models/criteo-source-data) to learn about this data source.* Click *[here](https://help.intentwise.com/criteo-ads-intentwise?hsLang=en)* to learn about how to activate this data source in Intentwise Analytics Cloud. ### **Walmart Ads** Walmart Ads data source provides access to your Sponsored Ads data. Click *[here](https://docs.intentwise.com/iac-source-data/data-models/walmart-source-data)* to learn about this data source. ### **Instacart Ads** Instacart Ads data source provides access to your Instacart Ads data. Click *[here](https://docs.intentwise.com/iac-source-data/instacart-source-data/instacart-source-data)* to learn about this data source. Click *[here](https://help.intentwise.com/instacart-ads-explained?hsLang=en)* to learn about how to activate this data source in Intentwise Analytics Cloud. ### **Amazon Marketing Stream** Amazon Marketing Stream data source provides hourly performance metrics (Such as traffic and conversions) and campaign information (Such as budget consumption) in near real time. This enables advertisers with detailed insights to drive advanced campaign optimization. Click *[here](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/amazon-marketing-stream)* to learn about this data source. Click *[here](https://help.intentwise.com/amazon-marketing-stream-explained?hsLang=en)* to learn about how to activate this data source in Intentwise Analytics Cloud. ### **Amazon Marketing Cloud** Amazon Marketing Cloud (AMC) data source provides event-level cross-channel (Amazon & non-Amazon owned channels) data and therefore allows advertisers to understand finer nuances about their customer journey, campaign performance, etc. Click [here](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/amazon-marketing-cloud) to learn about this data source. ### **Amazon Vendor Central Real-Time Sales** Amazon Vendor Central Real-Time Sales or Retail Analytics provides hourly grain sales data at an ASIN level. Currently, the ordered units and ordered revenue data is available and can be leveraged to devise your advertising strategy accordingly. Please note that traffic and inventory data will be soon made available. Click *[here](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/vendor-central#vendor-central-hourly-sales)* to learn about this data source. Click *[here](https://help.intentwise.com/rapid-retail-analytics-for-vendors?hsLang=en)* to learn about how to activate this data source in Intentwise Analytics Cloud. ### **Amazon Brand Search Term Report** Amazon Brand Search Term Report provides comprehensive search term data at a specific geography & department level, and includes information pertaining to the Search term, Ranking based on search frequency, Clicked ASIN, Click Share, Conversion Share, etc. Brands/agencies can make use of this data to gather insights into the competitive landscape. Click *[here](https://docs.intentwise.com/iac-source-data/data-models/amazon-source-data/brand-analytics-reports#brand-analytics-search-terms-report)* to learn about this data source. Click *[here](https://help.intentwise.com/amazon-brand-search-term-report?hsLang=en)* to learn about how to activate this data source in Intentwise Analytics Cloud.   - [Getting started](https://help.intentwise.com/getting-started?hsLang=en) - [Intentwise AI Gateway](https://help.intentwise.com/intentwise-ai-gateway?hsLang=en) - [Intentwise Ad Optimizer](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#main-content) - [Account and Campaign Setup](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#account-and-campaign-setup) - [Optimization](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#optimization) - [Reporting](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#reporting) - [Dashboard Overview](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#dashboard-overview) - [Resources](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#resources) - [Amazon DSP](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#amazon-dsp) - [Additional Features](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#additional-features) - [Walmart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#walmart) - [Criteo](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#criteo) - [Instacart](https://help.intentwise.com/intentwise-ad-optimizer?hsLang=en#instacart) - [Intentwise Explore (AMC)](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#main-content) - [AMC](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#amc) - [Instructional Queries](https://help.intentwise.com/intentwise-explore-amc?hsLang=en#instructional-queries) - [Intentwise Analytics Cloud](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#main-content) - [Kickstart Guide](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#kickstart-guide) - [Configuring Reporting Tools](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-reporting-tools) - [Configuring Data Pipeline](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#configuring-data-pipeline) - [Data Sources](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#data-sources) - [Looker (Google Data) Studio Tutorials](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#looker-google-data-studio-tutorials) - [Intentwise Templates](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-templates) - [Intentwise Analytics Cloud features](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#intentwise-analytics-cloud-features) - [White Label](https://help.intentwise.com/intentwise-analytics-cloud?hsLang=en#white-label) - [Intentwise Marketplace Intelligence](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#main-content) - [Content Analytics (CA)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#content-analytics-ca) - [Share Of Voice (SOV)](https://help.intentwise.com/intentwise-marketplace-intelligence?hsLang=en#share-of-voice-sov) - [Frequently Asked Questions (FAQs)](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#main-content) - [Access and Setup](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#access-and-setup) - [Billing](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#billing) - [Platform](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#platform) - [Reporting](https://help.intentwise.com/frequently-asked-questions-faqs?hsLang=en#reporting) intentwise.com Help Center Copyright © 2026, Intentwise Inc.