Automated rules allow advertisers to automate actions by setting up rules that get triggered when set conditions are met.
Steps to create an automated rule:
Create a New Rule: Navigate to the 'Automated Rules' tab under Settings and click the '+ New Rule' button at the top right.
Rule Name, Target, and Action Type
Assign a Rule Name: Craft a unique and fitting name for your rule.
Select Target and Action Type: Choose your target and the corresponding action type to kick-start your automated rule.
Define Criteria: Specify the conditions for the rule to run, utilizing filters such as Cost, ACOS, Impressions, CTR, etc. You can choose more than one.
Specify Action: Choose the action to be executed when the defined criteria are met. For example, setting a new bid.
Lookback window, frequency, watchers
Set Lookback Window: Determine the date range for the rule to utilize data.
Choose Frequency: Specify how often you want the rule to run.
Select Time of Day: Set the time for rule execution.
Add Watchers: Include team members as watchers for notification purposes.
Save the Rule: Preview the selected targets falling under the criteria, and your optimized rule is ready to enhance your Amazon DSP campaigns.