Automated Rule is a feature that allows advertisers to automate actions by setting up rules that get triggered when set conditions are met.

To set an automated rule:

  • Click on the Automated Rules under Settings in navigation panel. Click on ‘New Rule’ button on the top right of the page.

  • Enter a Rule Name >Choose your Target > Choose your Action Type

  • Define your Criteria/Condition for the rule to run (keep in mind that you can add more than one condition)

  • Define the Action to be performed when the above Criteria/Condition are met. For example, setting a new bid

  • Set your lookback window > Set your Frequency > And pick the time of day > Add additional team members as watchers if they need to be notified when the rule runs.

  • And save the new rule.

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