(Total ad spend ÷ Total sales from ads). It shows the percentage of direct sales generated from ads. A low ACOS indicates that your advertising strategy is effective.
Amazon Standard Identification Number(ASIN) is a unique set of 10 letters and/or numbers that are used to identify an item listed on Amazon.
With this advertisers only need to choose the product to be advertised and set the budget and Amazon Advertising will choose keywords based on the product information to target relevant shoppers.
Click-through rate (CTR)
Total number of clicks ÷ Total number of impressions for a campaign. The higher this is, the better your campaign is performing.
The number of times your ad has been clicked.
Conversion rate (CVR)
Total conversions ÷ Total number of clicks. A higher conversion rate is a sign of good performance.
Cost per click (CPC)
The amount you pay when your ad is clicked. The lower this is, the better your return on advertising.
The number of times your ad has been displayed. This metric can reveal the effectiveness of your keyword selection and bidding strategies.
A type of targeting where advertisers target shoppers based on the search terms they use to look for their products. This is available on SP and SB campaigns.
Keyword match types allow you to control the extent to which a set of keywords must match customer search terms for an ad to appear on Amazon
Phrase match type
A keyword match type wherein an ad appears if the terms in the keyword appear in the same order as the terms used in a search
Exact match type
A keyword match type wherein an ad appears only if the terms in the keyword are an exact match to the terms used in a search
Broad match type
A keyword match type wherein an ad appears if all the terms in the keyword appear in a search
Keyword match that prevents your ad from appearing in searches that contain an exact keyword or close variants
Keyword match that prevents your ad from appearing in searches that contain a specific phrase in the same order or close variants such as plurals
Product detail page -- A placement option for Sponsored Products ads
A targeting type that allows advertisers to choose specific products, categories, brands, or other product features that are similar to their product to target shoppers
Return on ad spend (ROAS)
Total sales from ads ÷ Total ad spend. A high ROAS indicates that your advertising strategy is effective.
The total revenue you have earned across all campaigns in a certain period of time. You can track this on the Overview Dashboard.
Rest-of-search -- A placement option for Sponsored Products ads that place ads in the middle or bottom of a search results page and on any page other than the first page
SB (Sponsored Brands) are cost-per-click (CPC) ads that allow brands to place banner style ads in search results with their logo, a custom headline, and multiple products.
SP (Sponsored Products) are cost-per-click (CPC) ads that promote individual product listings on search results pages and product pages on Amazon.
A group of ads in a campaign that has the same set of keywords and products
The total amount you have spent across all campaigns in a certain period of time. You can track this on the Overview dashboard.
Your target ACOS (advertising cost of sales) is determined by your profitability goals.
Top-of-search -- A placement option for Sponsored Products ads that place ads at the top of a search results page
Glossary: Read this article to understand the key terminologies, names & acronyms used in Amazon Advertising
Written by Raghu KashyapUpdated over a week ago