Metrics vs. Metrics Filters Explained
Available Metric vs. Metric filters and how to use them
Metric vs. Metric filtering is vital for Amazon advertisers seeking to optimize their campaigns and improve return on ad spend. This data-driven approach enables advertisers to make informed decisions on spend and daily budgets, refine their strategies, and achieve more effective ACOS alignment with their Target ACOS goals.
1. ACOS vs. Target ACOS
Filter for keywords/campaigns or products ACOS with the set Target ACOS and do/automate the changes as needed.
For e.g.: Keywords that have a current ACOS greater than the Target ACOS can be filtered and reduced the bids manually or via rules appropriately.
2. Bid vs. Avg CPC
When deciding whether to raise or lower the existing bid of a target, the Bid vs. Avg CPC filter can be used to compare the targets' current bid with their average CPC.
For e.g.: Keywords or Product targets whose current bid is lower than the Avg CPC can be filtered and increased manually or via rules.
3. Spend vs. Daily Budget (available for Campaigns)
Comparing the actual spend to the set daily budget enables advertisers to make data-driven decisions about bid adjustments and budget reallocations and reduce overspending.
For e.g.: Campaigns that haven't spent the Daily Budget can be filtered, and the Daily Budget can be manually increased or adjusted according to through rules.