Adding Negative Product Targets

Read this article to learn how you can add negative product targets to your product targeting campaigns

Sreenath Reddy avatar
Written by Sreenath Reddy
Updated over a week ago

You can add Negative Product Targets in two ways:

  • From the search terms tab

Select an ASIN(s) from the Search terms screen and you will see an option to add as a negative.

  • From Product Targeting tab

Click on "Negative Product Targeting" to manage your negatives.

Enter the Targets you want to negate, select the campaigns and ad groups and click on Submit.

Watch this video for detailed steps:

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