You can add Negative Product Targets in two ways:

  • From the search terms tab

Select an ASIN(s) from the Search terms screen and you will see an option to add as a negative.

  • From Product Targeting tab

Click on "Negative Product Targeting" to manage your negatives.

Enter the Targets you want to negate, select the campaigns and ad groups and click on Submit.

Watch this video for detailed steps:

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