Content Analytics: Get Started on Intentwise

Ready to access insights on retail readiness and PDP optimization through Intentwise Content Analytics? Here's how to get started.

Jason Chan avatar
Written by Jason Chan
Updated over a week ago

Content Analytics Explained

Content Analytics enables you to track the retail readiness of your products for a given set of ASINs at the frequency of your choosing. Use Content Analytics to:

  • Keep track of your Content Score and Summary.

  • Improve and optimize your overall product listing page. This includes A+ content, product and number of product ratings, description, bullet points, images, title, and images.

Marketplace Availability: .com, .ca, .uk, .au, .mx, .it, .de, .fr

Getting Started with Content Analytics

To subscribe to this module, please reach out to us via email ([email protected]) or over chat (Be sure to mention the accounts for which you want this enabled). Our team will inform you once the module has been enabled for your accounts.

  • There is a charge associated with this module. Reach out to our team to know the details.

  • KDP accounts are not supported with Content Analytics.

Setting Up Content Analytics

Once the Content Analytics module has been enabled, you can start the setup in the Global Settings tab. Here's a video where we'll set up the following for Content Analytics:

  1. Frequency of Tracking: Once or Weekly. When choosing weekly, Content Analytics usually runs on Wednesday, Friday, and Sunday.

  2. Inputting ASINs to track

Content Analytics For Intentwise Analytics Cloud

Once you are done with the setup/configuration of Content Analytics for the respective accounts, please follow the below instructions/steps to activate this as a data source in IAC.

Step 1: In Intentwise Analytics Cloud (IAC), please click on the “+ Add Source” option in the “My Data Sources” section and then select “Content Analytics”.

Step 2: You will then be presented with the “Data Source Settings” screen where you will find all the available accounts for which Content Analytics has been enabled. You can then select the accounts you want to activate by checking the checkbox and then clicking on the “Enable” option in the top ribbon menu.

Step 3: You will receive a confirmation notification regarding the account addition. Please note that it will take about 24 hours after enabling the account to access the data.

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