Keywords Dashboard Explained
The Keywords dashboard helps you manage your keywords with features like changing bid values in bulk, adding negative keywords, using roll ups, and more. With this dashboard, you can manage keywords for sponsored products and sponsored brands—keyword targeting campaigns.
Availability: Intentwise Ad Optimizer (Amazon Ads)
Keywords
Steps for Adding Keywords
Go to the Keywords dashboard.
Add Keywords: Click on the "+ Add Keyword" button. You can easily add keywords in bulk to your sponsored products and sponsored brand campaigns.
Select Campaigns and add keywords
Choose match type
Set bids
Submit
Steps for updating keyword bids
Change bid values in bulk for your keywords by following these steps:
Edit individual bids: Update the bid of a keyword by clicking on the current bid.
Edit bids in bulk: Select multiple keywords and click on the 'Edit bid' option shown on the top bar.
Edit bids: A pop-up with various options for updating the current bid values will appear. Select the option that is most suitable for your goals. To change the bid value to a specific number, select the 'Set New Bid' option, input the value, and click on the 'Preview & Submit' button.
Other options for changing bids include increasing or decreasing the bids by Percentage, Average CPC, using Recommended bids by our algorithm, or using Amazon Suggested Bids.
Preview and Submit: You can confirm the bids here before the final submission. Click on 'Submit' once you are sure of the values.
Watch the video
Using Roll Ups
You can use the roll up feature to see the aggregated performance on a keyword, brand, or match type level.
Please note: If the count of keywords in your account is more than 200000, then the roll up feature is not available in the Keywords dashboard. In this case, you'll see individual Keywords dashboards under sponsored products and sponsored brands dashboards.
Negative Keywords
In the negative keywords section, you'll find a list of all your negative keywords.
Steps for adding negative keywords
Go to the Negative Keywords section and click the "+ Add Negative Keyword" button.
Select campaigns, add negative keywords, and select match types.
Submit
Steps for archiving negative keywords
Select negative keywords
Click "Archive keywords" in the top bar
Submit
Keyword Suggestions
This tab contains keyword suggestions from manual and auto campaign search terms.
Once you select keywords, a top bar with various options appears:
Add Campaigns: Create new campaigns using the keywords.
Add as keyword: Add keywords to multiple existing campaigns.
Add as negative keyword: Add as negative keywords to existing or multiple campaigns.
Dismiss: Dismiss the keyword recommendation from the list or never recommend again.
You can also find performance metrics, such as the last 14 days' spend, revenue, impressions, clicks, etc., for these keyword suggestions.
Frequently Asked Questions
How can I export all the negative keywords in one account?
Click the download icon in the Negative Keywords tab under the Keywords dashboard.
Similarly, you can download the list of your existing keywords and keyword suggestions.