Amazon Marketing Cloud Explained
Amazon Marketing Cloud, or AMC for short, is a holistic measurement and analytics solution to evaluate cross-channel campaign performance, refine audience planning, and optimize media investment for brands and agencies using Amazon Advertising. AMC enables advertisers to understand a shopper’s journey based on event level ad attributed data across channels. Some popular use cases include:
New to brand metrics for sponsored products campaigns
Path to conversion
Custom attribution models
Time to conversion
New to brand customers
Marketplace Availability: North America (CA, MX, US), South America (BR), Europe (DE, ES, FR, IT, NL, SE, TR, UK, not PL), Middle East (KSA, UAE) and Asia Pacific (AU, IN, JP, not SG)
Getting Started with Amazon Marketing Cloud (AMC)
Add Instances
To get started with AMC you need to add an instance. You can add an existing instance or create a new one by authorizing access and following the steps in this article.
Add Instructional or Custom Queries
Queries in the context of AMC are pre-written SQL code provided by AMC to extract insights from advertising data. These instructional queries help users explore and analyze their Amazon ads' performance. You can use the existing queries or request a custom query. Learn more.
Add and Manage Audiences
One of AMC's powerful features is the ability to define and target audiences for your campaigns. You can create specific audiences based on various behaviors and actions such as new-to-brand customers, product views, or interactions with particular keywords. These audiences can then be used in combination with sponsored ads to refine targeting and improve campaign effectiveness. Learn more.
Upload First-Party Data
You can upload your first-party data into AMC to enhance your analysis and audience targeting. This feature allows you to combine your own data with AMC insights to drive more accurate and personalized campaign strategies. You can upload customer lists, CRM data, or other proprietary datasets to further refine your approach to Amazon Advertising. Learn more.
Templates and Insights
With Intentwise Explore, you have access to a range of pre-built templates and reports designed for AMC datasets. These resources offer ready-to-use options for customization and include embedded dashboards tailored specifically for AMC. Learn more.