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Intentwise Explore (AMC)
A comprehensive walk-through of the Intentwise Explore (Amazon Marketing Cloud) features and capabilities
Getting Started with Intentwise Explore (AMC)Read this article to learn more about Amazon Marketing Cloud (AMC) and how you can get started on Intentwise.
Grant Access to Existing Instances or Request NewRead this article to learn how to add and manage Amazon Marketing Cloud (AMC) instances to Intentwise Explore.
AMC Instance Setup: Entity ID and DSP CFIDLearn how to find SPA Entity ID and DSP CFID to add a new Amazon Marketing Cloud Instance. Follow these steps for a smooth setup.
Add Instructional or Custom Queries to InstancesLearn how to efficiently add and manage instructional or custom queries using the Queries tab in Intentwise Explore.
Creating Audiences for DSP and SD Campaigns using AMCRead more to learn about Amazon Marketing Cloud Audiences, Library, Settings, and what to expect after creating an audience.
Templates & Insights: Pre-Built VisualizationsLearn about the Templates and Insights Dashboard to use pre-built reports and dashboards for your queries.
Data Upload in Intentwise ExploreAmazon Marketing Cloud (AMC) allows you to upload your first-party signals alongside the included Amazon Ads event tables
Restatement in Amazon Marketing Cloud (AMC)Read this article to understand restatement in AMC and discover how Intentwise Explore makes the process easier for you.
How to Locate AMC-Created Custom Audiences for SD CampaignsLearn how to find and use AMC-created custom audiences within your Sponsored Display (SD) Campaigns in Amazon Advertising.
Instructional Queries
A detailed overview of instructional queries, providing ready-made or customizable options in Amazon Marketing Cloud (AMC)
Instructional Query: Ad Attributed Brand SearchesWondering how your DSP ads are influencing brand searches? The Ad Attributed Brand Searches query in Intentwise Explore (AMC) can help.
Instructional Query: ASIN Purchase Overlap UpsellWhat is the best product to sell to your customers next? Find out in the ASIN Purchase Overlap Upsell query in Intentwise Explore (AMC).
Instructional Query: Path to ConversionLearn how to optimize your approach to Path to Conversion, an instructional query, using Intentwise Explore (AMC).
Instructional Query: Custom Attribution Last TouchLearn more about the instructional query, Custom Attribution Last Touch, and how to use it on Intentwise Explore (AMC).
Instructional Query: Custom Attribution Linear TouchLearn about the Custom Attribution Linear Touch query and its applications on Intentwise Explore (AMC).
Instructional Query: DSP Campaign Performance by GeoLearn more about DSP Campaign Performance by Geo Location query and how you can utilize it on Intentwise Explore (AMC)
Instructional Query: DSP Reach and Impression FrequencyGain insights into the DSP Reach and Impression Frequency query and its applications on Intentwise Explore (AMC).
Instructional Query: Time to ConversionLearn more about the Time to Conversion instructional query and how to leverage it through Intentwise Explore (AMC).
Instructional Query: New To Brand CustomersLearn more about the New To Brand Customers query and how to leverage it through Intentwise Explore (AMC).
Instructional Query: New To Brand Gateway ASINHere's everything you need to know about using the New To Brand Gateway ASIN query on Intentwise Explore (AMC).
Instructional Query: New To Brand PurchasesGain insights into the New To Brand Purchases query and its practical uses on Intentwise Explore (AMC).
Instructional Query: Sponsored Ads and DSP OverlapTo what extent are your DSP and Sponsored Ads working in tandem to convert shoppers? Find out with the Sponsored Ads and DSP Overlap Query.
Instructional Query: Custom Attribution First TouchLearn how to use the instructional query, Custom Attribution First Touch, on Intentwise Explore (AMC).
Instructional Query: Tentpole Phase OverlapLearn how to maximize your ads before, during and after peak events using the Tentpole Phase Overlap query on Intentwise Explore (AMC)